Goodwill und Marketingstrategie

Authors: Simon, Hermann

Buy this book

eBook $54.99
price for USA (gross)
  • ISBN 978-3-322-85656-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA
  • ISBN 978-3-409-13603-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

Table of contents (12 chapters)

  • Goodwill und Goodwill-Transfer

    Simon, Hermann

    Pages 15-23

  • Goodwill und Käuferverhalten

    Simon, Hermann

    Pages 24-44

  • Modelle des direkten dynamischen Goodwill-Transfers

    Simon, Hermann

    Pages 45-60

  • Modelle des indirekten dynamischen Goodwill-Transfers

    Simon, Hermann

    Pages 61-77

  • Modelle des statisch-produktübergreifenden Goodwill-Transfers

    Simon, Hermann

    Pages 78-95

Buy this book

eBook $54.99
price for USA (gross)
  • ISBN 978-3-322-85656-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $69.99
price for USA
  • ISBN 978-3-409-13603-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Goodwill und Marketingstrategie
Authors
Copyright
1985
Publisher
Gabler Verlag
Copyright Holder
Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden
eBook ISBN
978-3-322-85656-2
DOI
10.1007/978-3-322-85656-2
Softcover ISBN
978-3-409-13603-7
Edition Number
1
Number of Pages
250
Topics