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Marketing

Intensivtraining

  • Textbook
  • © 2002

Overview

Authors:
  1. Ulrich Vossebein
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  • Das Gabler Repetitorium Marketing - Bereits in 3. Auflage

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Table of contents (11 chapters)

  1. Front Matter

    Pages I-XI
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  2. Marketing und Marketing-Management

    • Ulrich Vossebein
    Pages 1-18

  3. Marktforschung

    • Ulrich Vossebein
    Pages 19-45

  4. Die Marketingumwelt

    • Ulrich Vossebein
    Pages 46-82

  5. Marketingplanung

    • Ulrich Vossebein
    Pages 83-107

  6. Produkt- und Sortimentspolitik

    • Ulrich Vossebein
    Pages 108-126

  7. Entgeltpolitik

    • Ulrich Vossebein
    Pages 127-138

  8. Distributionspolitik

    • Ulrich Vossebein
    Pages 139-151

  9. Kommunikationspolitik

    • Ulrich Vossebein
    Pages 152-162

  10. Marketing-Controlling

    • Ulrich Vossebein
    Pages 163-171

  11. Marketingorganisation

    • Ulrich Vossebein
    Pages 172-175

  12. E-Commerce

    • Ulrich Vossebein
    Pages 176-179

  13. Back Matter

    Pages 180-204
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Keywords

About the author

Prof. Dr. Ulrich Vossebein lehrt Allgemeine Betriebswirtschaftslehre und Marketing an der Fachhochschule Gießen-Friedberg. Er ist darüber hinaus als Unternehmensberater in den Bereichen Qualitätsmanagement und strategisches Marketing tätig.

Bibliographic Information

  • Book Title: Marketing

  • Book Subtitle: Intensivtraining

  • Authors: Ulrich Vossebein

  • Series Title: MLP Repetitorium: Repetitorium Wirtschaftswissenschaften

  • DOI: https://doi.org/10.1007/978-3-322-86757-5

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Springer Book Archive

  • Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 2002

  • Softcover ISBN: 978-3-409-32614-8Published: 07 October 2002

  • eBook ISBN: 978-3-322-86757-5Published: 02 July 2013

  • Edition Number: 3

  • Number of Pages: XII, 202

  • Number of Illustrations: 65 b/w illustrations

  • Topics: Business and Management, general, Marketing

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