Medicine and Biomedical Sciences in Modern History

The Patent Medicines Industry in Georgian England

Constructing the Market by the Potency of Print

Authors: Mackintosh, Alan

  • Reveals that patent medicines constituted a national industry in Georgian England, challenging accounts of dishonest quackery described later by doctors and historians
  • Offers insight into the workings of a national market for Georgian consumer goods, beyond studies of individual companies or wholesalers
  • Opens up a new area of research for print historians, investigating the effect of the printed word on human health
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eBook $79.99
price for USA (gross)
  • ISBN 978-3-319-69778-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.99
price for USA
  • ISBN 978-3-319-69777-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

In this book, the ownership, distribution and sale of patent medicines across Georgian England are explored for the first time, transforming our understanding of healthcare provision and the use of the printed word in that era. Patent medicines constituted a national industry which was largely popular, reputable and stable, not the visible manifestation of dishonest quackery as described later by doctors and many historians. Much of the distribution, promotion and sale of patent medicines was centrally controlled with directed advertising, specialisation, fixed prices and national procedures, and for the first time we can see the detailed working of a national market for a class of Georgian consumer goods. Furthermore, contemporaries were aware that changes in the consumers’ ‘imagination’ increased the benefits of patent medicines above the effects of their pharmaceutical components. As the imagination was altered by the printed word, print can be considered as an essential ingredient of patent medicines. This book will challenge the assumptions of all those interested in the medical, business or print history of the period.

About the authors

Alan Mackintosh is Research Fellow in the Centre for the History and Philosophy of Science at the University of Leeds, UK. He is a former Consultant Cardiologist at Leeds Teaching Hospitals, and Clinical Senior Lecturer at the University of Leeds. He is also a Fellow of the Royal College of Physicians of London and of the European Society of Cardiology.

Table of contents (9 chapters)

Buy this book

eBook $79.99
price for USA (gross)
  • ISBN 978-3-319-69778-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.99
price for USA
  • ISBN 978-3-319-69777-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The Patent Medicines Industry in Georgian England
Book Subtitle
Constructing the Market by the Potency of Print
Authors
Series Title
Medicine and Biomedical Sciences in Modern History
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-69778-9
DOI
10.1007/978-3-319-69778-9
Hardcover ISBN
978-3-319-69777-2
Edition Number
1
Number of Pages
XVI, 320
Number of Illustrations and Tables
2 b/w illustrations, 7 illustrations in colour
Topics