Marketing Transformation: Marketing Practice in an Ever Changing World

1. Front Matter

   Pages i-xxxi

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2. Investigation of the Donation Attitude-Behaviour Gap to Celebrity-Endorsed Charitable Campaigns: An Abstract

   • Parichehr Riahi Pour

   Pages 1-1

3. Developing and Validating Internet Compulsive Buying Tendency Measurement Scales

   • Hui-Ling Huang, Yue-Yang Chen

   Pages 3-16

4. Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract

   • Alvin J. Williams, Tony L. Henthorne

   Pages 17-18

5. Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase, and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract

   • Ilenia Confente, Ivan Russo, Robert Frankel

   Pages 19-20

6. Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract

   • David J. Ortinau, Barry J. Babin

   Pages 21-22

7. Personal Value Characteristics as Representative of Destination Values: An Abstract

   • Sheng Ye, Julie Anne Lee, Joanne Sneddon, Geoff Soutar

   Pages 23-24

8. Can Product Typicality Enhance Consumers’ Attitudes Toward Goods from Economically Hostile Countries? An Abstract

   • Ting-Hsiang Tseng, George Balabanis, Matthew Liu

   Pages 25-26

9. Is It a Matter of Tempo? Music Tempo Effects on Food’s Purchase Intentions and Perceived Taste: An Abstract

   • Felipe Pantoja, Adilson Borges

   Pages 27-27

10. Content Analysis in Marketing Strategy: Applications of Hart’s Theory of Word Choice and Verbal Tone: An Abstract

    • Emily Treen, Christine Pitt

    Pages 29-29

11. Green Logistics Competency: A Resource Hierarchy View of Supply Chain Sustainability

    • Frank G. Adams, Colin B. Gabler, V. Myles Landers

    Pages 31-40

12. Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract

    • Manon Favier, Gaelle Pantin Sohier, Franck Celhay

    Pages 41-42

13. EEG and Eye Tracking in Attention Paid to Charity Advertising: An Abstract

    • Manuel Alonso Dos Santos, Bryan Gárate, Mariela Jara, Axiel Saavedra

    Pages 43-43

14. Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract

    • Emily K. Cuilty, Ekin Pehlivan

    Pages 45-46

15. Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the Context of the EU Referendum: An Abstract

    • Christopher Pich, John Harvey, Guja Armannsdottir, Andrew Kincaid

    Pages 47-48

16. Implementing an Inaugural Sustainability Reporting Process: An Abstract

    • Ralitza Nikolaeva, Anna Dudik, Carmen Lages

    Pages 49-50

17. Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract

    • Danae Manika, Diana Gregory-Smith, Victoria K. Wells, Emma Trombetti

    Pages 51-52

18. An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector

    • Patricia Harris, Daniela Usuriaga

    Pages 53-59

19. The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation

    • Sara Belghiti, Adeline Ochs, Jean-François Lemoine, Olivier Badot

    Pages 61-74

20. Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract

    • Sena Nakamura

    Pages 75-75

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline.  Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

• Academy of Marketing Science (AMS)
• AMS World Marketing Congress (WMC)
• Developments in Marketing Science
• Proceedings of the Academy of Marketing Science
• Marketing Transformation
• Marketing Theory
• Marketing Practice
• Marketing Methodology
• Consumer Behavior
• Social Media Marketing

• Marketing Department, IÉSEG School of Management, Lille, France

  Patricia Rossi

• Rohrer College of Business, Rowan University, Glassboro, USA

  Nina Krey

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