Authors:
- First book to investigate tourism development in small towns using South Africa as case study
- Uses unique case studies (e.g. Cittaslow, book town, town of the year winners) to illustrate the role of the elite in tourism development
- Comprehensive review of small town tourism literature in South Africa
- Includes supplementary material: sn.pub/extras
Part of the book series: The Urban Book Series (UBS)
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Table of contents (8 chapters)
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Front Matter
About this book
Because the book focuses on small town geographies in South Africa, the literature on small town tourism in the country is reviewed in Chapter 2 to provide a contextual background. Each subsequent chapter begins with an overview of international literature to give the conceptual context of the case studies each chapter explores.  In Chapter 3 the concept of small town tourism branding is illustrated by an exploration of the Richmond book town. In Chapter 4 the branding theme is probed further in an investigation of two winners of the Kwêla Town of the Year competition namely Fouriesburg and De Rust. Chapter 5 documents the branding of Sedgefield through its proclamation as Africa’s first Cittaslow (slow town), a process driven by the local power elite to the exclusion of town’s poor who have no understanding of the intentions of the Cittaslow movement and its potential benefits for the town. Chapter 6 is a case study of Greyton’s tourism-led rural gentrification by which a small town has transformed in three decades to become a sought after place of residence for elite inmigrants so making the town a jewel tourism destination while reinforcing racial segregation. Because festivals and events -  creations of the wealthy - have made significant financial contributions to small towns, Chapter 7 considers festivals and events as strategies to market and brand small towns in a particular way. Case studies of the economic impacts of festivals on small towns are assessed and the assessment methodologies used are critiqued. Chapter 8 provides a synthesis by drawing on the thesis of the urban growth machine by power elites.
Authors and Affiliations
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Geography and Environmental Studies, Stellenbosch University, Stellenbosch, South Africa
Ronnie Donaldson
About the author
Bibliographic Information
Book Title: Small Town Tourism in South Africa
Authors: Ronnie Donaldson
Series Title: The Urban Book Series
DOI: https://doi.org/10.1007/978-3-319-68088-0
Publisher: Springer Cham
eBook Packages: Earth and Environmental Science, Earth and Environmental Science (R0)
Copyright Information: Springer International Publishing AG 2018
Hardcover ISBN: 978-3-319-68087-3Published: 26 October 2017
Softcover ISBN: 978-3-319-88545-2Published: 31 August 2018
eBook ISBN: 978-3-319-68088-0Published: 14 October 2017
Series ISSN: 2365-757X
Series E-ISSN: 2365-7588
Edition Number: 1
Number of Pages: XIII, 180
Number of Illustrations: 10 b/w illustrations, 20 illustrations in colour
Topics: Urban Geography / Urbanism (inc. megacities, cities, towns), Human Geography, Tourism Management