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Progress in IS

Augmented Reality and Virtual Reality

Empowering Human, Place and Business

Editors: Jung, Timothy, tom Dieck, Mandy (Eds.)

  • Presents the state of the art in augmented reality (AR) and virtual reality (VR) research
  • Especially focuses on the application of AR and VR in various industries
  • Approaches AR and VR from a business and management perspective 
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Buy this book

eBook $129.00
price for USA (gross)
  • ISBN 978-3-319-64027-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.00
price for USA
  • ISBN 978-3-319-64026-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers unique services and experiences.

Collecting the proceedings of the International AR & VR Conference held in Manchester, UK, in February 2017, the book advances the state of the art in AR and VR technologies and their applications in various industries such as tourism, hospitality, events, fashion, entertainment, retail, education and the gaming industry. The papers presented here cover the most significant topics within the field of AR and VR for both researchers and practitioners, approaching them from a business and management perspective.  

About the authors

Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. He is an advisor of BirdHIVE VR & Drone project led by Lake District National Park. He is renowned for his work in Augmented Reality and Virtual Reality and his research work has been covered by Manchester Evening News, Independent and Huffington Post and he is a regular invited speaker in major international conferences. He is the Conference Chair of International AR & VR Conference 2017/2018 in Manchester.
Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management, International Journal of Contemporary Hospitality Management and Current Issues in Tourism.

Table of contents (27 chapters)

  • Identifying Tourist Requirements for Mobile AR Tourism Applications in Urban Heritage Tourism

    Han, Dai-In (et al.)

    Pages 3-20

  • How can Tourist Attractions Profit from Augmented Reality?

    Cranmer, Eleanor E. (et al.)

    Pages 21-32

  • An Ethical Perspective of the use of AR Technology in the Tourism Industry

    Saoud, Jessica (et al.)

    Pages 33-46

  • Augmented Reality Adoption by Tourism Product and Service Consumers: Some Empirical Findings

    Hassan, Azizul (et al.)

    Pages 47-64

  • Augmented Reality: Providing a Different Dimension for Museum Visitors

    Neuburger, Larissa (et al.)

    Pages 65-77

Buy this book

eBook $129.00
price for USA (gross)
  • ISBN 978-3-319-64027-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.00
price for USA
  • ISBN 978-3-319-64026-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Augmented Reality and Virtual Reality
Book Subtitle
Empowering Human, Place and Business
Editors
  • Timothy Jung
  • Mandy tom Dieck
Series Title
Progress in IS
Copyright
2018
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG
eBook ISBN
978-3-319-64027-3
DOI
10.1007/978-3-319-64027-3
Hardcover ISBN
978-3-319-64026-6
Series ISSN
2196-8705
Edition Number
1
Number of Pages
XI, 384
Number of Illustrations and Tables
79 b/w illustrations, 8 illustrations in colour
Topics