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Consumer Reaction, Food Production and the Fukushima Disaster

Assessing Reputation Damage Due to Potential Radiation Contamination

Authors: Aruga, Kentaka

  • Reveals how consumers react toward food produced near a nuclear plant in a post-disaster situation and what factors shape customer attitudes
  • Assesses how reputation can affect consumer behavior after a nuclear disaster
  • Explains the food-safety problem after a nuclear disaster from a consumer viewpoint
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eBook $99.00
price for USA (gross)
  • ISBN 978-3-319-59849-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-3-319-59848-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer perceptions of and subsequent behavior toward products from the Fukushima prefecture. On the basis of a survey conducted in 2014 among 8,000 consumers from all parts of Japan and focusing on ten food products (rice, cucumbers, apples, shiitake mushrooms, beef, pork, eggs, tuna fish, wakame seaweed, and mineral water) it investigates consumer choices specifically based on rumor (“fuyou”) and not fact as well as how “fuyou” damage shaped such choices. It then goes on to analyze the differences between these customer choices. 

About the authors

Kentaka Aruga is an environmental and natural resource economist, with a PhD from the Department of Environmental and Natural Resource Economics at the University of Rhode Island. He was an associate professor at the Ishikawa Prefectural University from 2012-2016 and is appointed at the Graduate School of Humanities and Social Sciences, Saitama University, Japan as an associate professor. He has been conducting research on various commodity markets such as corn, soybeans, seafood, gold, silver, copper, and energy. He currently works on consumer reaction and behavior toward food products that have potential risk of nuclear contamination.




Table of contents (6 chapters)

  • Introduction

    Aruga, Kentaka

    Pages 1-3

  • Radiation Contamination of Agricultural Products

    Aruga, Kentaka

    Pages 5-20

  • What Is Reputation Damage?

    Aruga, Kentaka

    Pages 21-26

  • Conditions of the Agricultural Commodity Markets Before and After the Fukushima Disaster

    Aruga, Kentaka

    Pages 27-42

  • Consumer Reaction and Willingness to Buy Food Produced Near the FDNPP

    Aruga, Kentaka

    Pages 43-151

Buy this book

eBook $99.00
price for USA (gross)
  • ISBN 978-3-319-59849-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-3-319-59848-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Consumer Reaction, Food Production and the Fukushima Disaster
Book Subtitle
Assessing Reputation Damage Due to Potential Radiation Contamination
Authors
Copyright
2017
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG
eBook ISBN
978-3-319-59849-9
DOI
10.1007/978-3-319-59849-9
Hardcover ISBN
978-3-319-59848-2
Edition Number
1
Number of Pages
XII, 159
Number of Illustrations and Tables
77 b/w illustrations
Topics