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Eye Tracking Methodology

Theory and Practice

  • Textbook
  • © 2017

Overview

  • Provides detailed practical advice on how to set up, operate and develop eye tracking systems
  • A pioneering book in the field, this third edition has been extensively revised and extended to cover advanced methods
  • Covers gaze analytics and includes numerous practical examples Includes informative programming examples, that enable fast development of analytical techniques
  • Includes supplementary material: sn.pub/extras
  • Includes supplementary material: sn.pub/extras

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Table of contents (25 chapters)

  1. Introduction to the Human Visual System (HVS)

  2. Eye Tracking Systems

  3. Eye Tracking Methodology

Keywords

About this book

This book focuses on video-based, corneal-reflection eye trackers – the most widely available and affordable type of system, and takes a look at a number of interesting and challenging applications in human factors, collaborative systems, virtual reality, marketing and advertising.

The third edition has been extensively revised and extended, and includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze analytics; design; GIS.

Opening with useful background information, including an introduction to the human visual system and key issues in visual perception and eye movement, the author then surveys eye-tracking devices and provides a detailed introduction to the technical requirements necessary for installing a system and developing an application program.

Authors and Affiliations

  • School of Computing, Clemson University, Clemson, USA

    Andrew T. Duchowski

About the author

Dr. Duchowski is a professor of Computer Science at Clemson University. His research and teaching interests include visual attention and perception, eye tracking, computer vision, and computer graphics. He has produced a corpus of publications related to eye tracking research and has delivered courses and seminars on the subject at international conferences. He maintains Clemson's eye tracking laboratory, and teaches a regular course on eye tracking methodology, attracting students from a number of disciplines across campus.

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