Palgrave Studies in Political Marketing and Management

Political Marketing and Management in Ghana

A New Architecture

Editors: Mensah, Kobby (Ed.)

  • Offers total understanding of the new forms of political engagement in Ghana and the factors influencing its emergence
  • Illuminates the distinction between the technology-dominant form of political engagement in the west and the symbols- oriented African perspective
  • Provides multi-disciplinary appeal as this book is suitable for students and academics researching business, political science and communication studies
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Buy this book

eBook $39.99
price for USA (gross)
  • ISBN 978-3-319-57373-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $54.99
price for USA
  • ISBN 978-3-319-57372-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.

About the authors

Kobby Mensah is a Lecturer at the University of Ghana Business School and Coordinator of Marketing and Communication (UGBS Marcoms).

Reviews

“Political Marketing and Management in Ghana offers ground breaking research into political marketing and management in a developing democracy, significantly broadening our understanding of how business concepts and techniques permeate politics in different circumstances. Covering a range of topics including political HR and branding in parties, it lays important foundations for new political marketing and management research beyond the usual focus on established democracies such as the UK and US.” (Jennifer Lees-Marshment, Professor, The University of Auckland, New Zealand)

“A pace-setting book on political marketing in Ghana that offers a strategic direction to political campaigning, financing, human resource management and leadership.” (Joshua Yindenaba Abor, Professor and Dean, The University of Ghana Business School, University of Ghana, Legon)

Table of contents (10 chapters)

  • Political Marketing and Management: A New Architecture

    Mensah, Kobby

    Pages 1-16

  • Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda

    Abugre, James B.

    Pages 17-33

  • Change in Party Leadership, Party Brand Image and Voter Choice

    Mensah, Kobby

    Pages 35-68

  • Political Party Branding and Voter Choice in Ghana

    Narteh, Bedman (et al.)

    Pages 69-96

  • Political Financing and Fund-Raising in Ghana

    Bedi, Ibrahim

    Pages 97-109

Buy this book

eBook $39.99
price for USA (gross)
  • ISBN 978-3-319-57373-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $54.99
price for USA
  • ISBN 978-3-319-57372-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Political Marketing and Management in Ghana
Book Subtitle
A New Architecture
Editors
  • Kobby Mensah
Series Title
Palgrave Studies in Political Marketing and Management
Copyright
2017
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-57373-1
DOI
10.1007/978-3-319-57373-1
Hardcover ISBN
978-3-319-57372-4
Edition Number
1
Number of Pages
XVI, 207
Number of Illustrations and Tables
3 b/w illustrations
Topics