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International Series in Quantitative Marketing

Advanced Methods for Modeling Markets

Editors: Leeflang, P., Wieringa, J.E., Bijmolt, T.H.A., Pauwels, K.H. (Eds.)

  • Explores various advanced techniques to modeling markets, including spatial models, game theoretic models, and Bayesian estimation models
  • Includes numerous examples of applications and software
  • Featuring contributions from top authors in the field 
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Buy this book

eBook $189.00
price for USA (gross)
  • ISBN 978-3-319-53469-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $249.00
price for USA
  • ISBN 978-3-319-53467-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data.

The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based.  This volume provides an authoritative and comprehensive review, with each chapter including:

·         an introduction to the method/methodology

·         a numerical example/application in marketing

·         references to other marketing applications

·         suggestions about software.

Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics. 

Table of contents (20 chapters)

  • Advanced Methods for Modeling Markets (AMMM)

    Leeflang, Peter S. H. (et al.)

    Pages 3-27

  • Advanced Individual Demand Models

    Fok, Dennis

    Pages 31-86

  • Traditional Time-Series Models

    Pauwels, Koen H.

    Pages 87-114

  • Modern (Multiple) Time Series Models: The Dynamic System

    Pauwels, Koen H.

    Pages 115-148

  • State Space Models

    Osinga, Ernst C.

    Pages 149-171

Buy this book

eBook $189.00
price for USA (gross)
  • ISBN 978-3-319-53469-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $249.00
price for USA
  • ISBN 978-3-319-53467-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Advanced Methods for Modeling Markets
Editors
  • Peter Leeflang
  • Jaap E. Wieringa
  • T.H.A Bijmolt
  • Koen H. Pauwels
Series Title
International Series in Quantitative Marketing
Copyright
2017
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing AG
eBook ISBN
978-3-319-53469-5
DOI
10.1007/978-3-319-53469-5
Hardcover ISBN
978-3-319-53467-1
Series ISSN
0923-6716
Edition Number
1
Number of Pages
X, 733
Number of Illustrations and Tables
51 b/w illustrations, 24 illustrations in colour
Topics