Political Campaigning and Communication

The 2016 US Presidential Campaign

Political Communication and Practice

Editors: Denton Jr, Robert E. (Ed.)

  • Offers a thrilling account of the US campaigns from a communication perspective
  • Discusses the latest and most interesting developments in campaigning and communication, such as those in social media and campaign apps
  • Presents analyses which go beyond the quantitative facts, electoral counts, and poll results of the elections
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Buy this book

eBook $29.99
price for USA (gross)
  • ISBN 978-3-319-52599-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $39.99
price for USA
  • ISBN 978-3-319-52598-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.

About the authors

Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is Head of the Department of Communication at Virginia Tech University, USA. He is the author, co-author or editor of twenty-six books on the presidency and political campaigns, several in multiple editions. Recent volumes include Social Fragmentation and the Decline of American Democracy (with B. Voth, 2016) and Political Campaign Communication: Principles and Practices, 8th Edition (with J. Trent and R. Friedenberg, 2015).

Table of contents (11 chapters)

  • Setting the Stage: Three Dimensions of Surfacing for 2016

    Smith, Craig Allen

    Pages 3-25

  • Midnight in America: The Political Conventions in 2016

    Holloway, Rachel L.

    Pages 27-75

  • The Presidential Debates 2016

    Voth, Ben

    Pages 77-98

  • Political Advertising in the 2016 Presidential Election

    Dunn, Scott (et al.)

    Pages 99-120

  • The Social Media Election of 2016

    Hendricks, John Allen (et al.)

    Pages 121-150

Buy this book

eBook $29.99
price for USA (gross)
  • ISBN 978-3-319-52599-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $39.99
price for USA
  • ISBN 978-3-319-52598-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The 2016 US Presidential Campaign
Book Subtitle
Political Communication and Practice
Editors
  • Robert E. Denton Jr
Series Title
Political Campaigning and Communication
Copyright
2017
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-52599-0
DOI
10.1007/978-3-319-52599-0
Softcover ISBN
978-3-319-52598-3
Edition Number
1
Number of Pages
XXIII, 331
Number of Illustrations and Tables
6 b/w illustrations
Topics