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Strategy and Communication for Innovation

Integrative Perspectives on Innovation in the Digital Economy

  • Book
  • © 2017

Overview

Editors:
  1. Nicole Pfeffermann

    1. ISEIC Consulting UG, Systems Management, Internat. Logistics ISEIC Consulting UG, Bremen, Germany

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    You can also search for this editor in PubMed   Google Scholar

  2. Julie Gould

    1. Princeton, USA

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    You can also search for this editor in PubMed   Google Scholar

  • Presents state-of-the-art knowledge of innovation management

  • Focuses on an integrative management perspective

  • Covers a wide range of topics

  • Includes supplementary material: sn.pub/extras

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Table of contents (25 chapters)

  1. Front Matter

    Pages i-xxvi
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  2. Strategic Perspectives on Innovation

    1. Front Matter

      Pages 1-1
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    2. The Importance of Connecting Open Innovation to Strategy

      • Wim Vanhaverbeke, Nadine Roijakkers, Annika Lorenz, Henry Chesbrough
      Pages 3-15

    3. Setting the Stage for Creativity: Upstream, Mid-stream, and Downstream

      • Leigh Thompson, David Schonthal
      Pages 17-28

    4. When Business Model Meets Open Innovation

      • Howard H. Yu
      Pages 29-40

    5. Classic Root Causes of Innovation Failures—Things We All Know but Sometimes Forget

      • Jean-Philippe Deschamps
      Pages 41-60

    6. The Evolution of Strategic Options, Actors, Tools and Tensions in Open Innovation

      • Kathrin M. Moeslein, Albrecht Fritzsche
      Pages 61-76

    7. Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability

      • Michael Hülsmann, Meike Tilebein, Philip Cordes, Vera Stolarski
      Pages 77-88

  3. Communicative Perspectives on Innovation

    1. Front Matter

      Pages 89-89
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    2. Pairwise Communication for Innovation at Work

      • Martin J. Eppler, Lawrence McGrath
      Pages 91-111

    3. Communication Model Design Innovation—Authentic Open Innovation-Culture

      • Nicole Pfeffermann
      Pages 113-129

    4. Open Innovation: Enhancing Theory and Practice by Integrating the Role of Innovation Communication

      • Ellen Enkel, Annika Dingler, Carsten Mangels
      Pages 131-145

    5. Scanalyse—A Case Study of the Role of Social Capital, Strategic Networking, and Word of Mouth Communication in the Diffusion of an Innovation

      • Tim Mazzarol, Peter Malone, Sophie Reboud
      Pages 147-174

    6. Managing Emotions Matters—A Balanced Framework for Communicating Innovations in Companies

      • Claudia Mast
      Pages 175-184

    7. The Role of Communicators in Innovation Clusters

      • Bettina Blasini, Rani J. Dang, Tim Minshall, Letizia Mortara
      Pages 185-203

    8. Integrated Communication in the Innovation Process—An Approach to Integrated Innovation Communication

      • Manfred Bruhn, Grit Mareike Ahlers
      Pages 205-225

  4. Integrated Perspectives on Innovation

    1. Front Matter

      Pages 227-227
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    2. Innovation Implementation: Leading from the Middle Out

      • Alan Belasen, Elliot B. Luber
      Pages 229-243

    3. Innovation, Leadership, and Communication Intelligence

      • Ian C. Woodward, Samah Shaffakat
      Pages 245-264

    4. Redefining Collaborative Innovation in the Digital Economy

      • Eric Viardot
      Pages 265-290
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Keywords

About this book

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Editors and Affiliations

  • ISEIC Consulting UG, Systems Management, Internat. Logistics ISEIC Consulting UG, Bremen, Germany

    Nicole Pfeffermann

  • Princeton, USA

    Julie Gould

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