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Social Media: The Good, the Bad, and the Ugly

15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings

  • Conference proceedings
  • © 2016

Overview

Editors:
  1. Yogesh K. Dwivedi

    1. Swansea University, Swansea, United Kingdom

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  2. Matti Mäntymäki

    1. University of Turku, Turku, Finland

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  3. M.N. Ravishankar

    1. Loughborough University, Loughborough, United Kingdom

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  4. Marijn Janssen

    1. Delft University of Technology, Delft, The Netherlands

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  5. Marc Clement

    1. Swansea University, Swansea, United Kingdom

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  6. Emma L. Slade

    1. Swansea University, Swansea, United Kingdom

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  7. Nripendra P. Rana

    1. Swansea University, Swansea, United Kingdom

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  8. Salah Al-Sharhan

    1. Gulf University for Science and Technology, Hawally , Kuwait

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  9. Antonis C. Simintiras

    1. Gulf University for Science and Technology, Hawally, Kuwait

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Part of the book series: Lecture Notes in Computer Science (LNCS, volume 9844)

Part of the book sub series: Theoretical Computer Science and General Issues (LNTCS)

Included in the following conference series:

Conference proceedings info: I3E 2016.

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Table of contents (65 papers)

  1. Front Matter

    Pages I-XXIV
    Download chapter PDF

  2. Social Media Strategy and Digital Business

    1. Front Matter

      Pages 1-1
      Download chapter PDF

    2. Social Media Strategies for Companies: A Comprehensive Framework

      • Bibian Ogbuji, Anastasia Papazafeiropoulou
      Pages 3-14

    3. Enable, Engage and Evaluate: Introducing the 3E Social Media Strategy Canvas Based on the European Airline Industry

      • Ton A. M. Spil, Robin Effing, Menno P. Both
      Pages 15-30

    4. Strategy Reformation? Materialization of Social Media in Telecom Industry

      • Shirumisha Kwayu, Banita Lal, Mumin Abubakre
      Pages 31-41

    5. Social Media or Social Business Networks?

      • Issam A. R. Moghrabi, Abdullah R. Al-Mohammed
      Pages 42-52

    6. The Social Media Cone: Towards Achieving the Manufacturing Competitiveness Goals

      • Manoj Kumar Singh, Harish Kumar, M. P. Gupta, J. Madaan
      Pages 53-58

    7. The Power of Instagram in Building Small Businesses

      • Wassan Alkhowaiter
      Pages 59-64

    8. Daedalus: An ICT Tool for Employment within the Mediterranean Basin Region

      • P. Salichos, D. Polemi, C. Douligeris, H. Qusa, Y. Elhallaq, G. Koukoulas
      Pages 65-75

  3. Digital Marketing and Customer Relationship Management

    1. Front Matter

      Pages 77-77
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    2. A Systematic Review of Extant Literature in Social Media in the Marketing Perspective

      • Ali Abdallah Alalwan, Nripendra P. Rana, Raed Algharabat, Ali Tarhini
      Pages 79-89

    3. Conversations in Search of Audiences: Prospects and Challenges of Marketing UK’s Postgraduate Higher Education Using Social Media

      • Baomin Qi, Amit Mitra
      Pages 90-104

    4. The Impact of Social Media on Cause-Related Marketing Campaigns

      • Julian Bühler, Natalia Cwierz, Markus Bick
      Pages 105-119

    5. Corporate Social Responsibility Campaigns in the Digital Age: The Case of Vodafone “Red Light Application/Between Us”

      • Muge Elden, Sinem Yeygel Cakir, Ugur Bakir
      Pages 120-127

    6. The Impact of Brand Actions on Facebook on the Consumer Mind-Set

      • Anatoli Colicev, Peter O’Connor
      Pages 128-133

    7. Developing a Conceptual Model for the Relationship Between Social Media Behavior, Negative Consumer Emotions and Brand Disloyalty

      • Harri Jalonen, Jari Jussila
      Pages 134-145

    8. Generating Customer Engagement and Customer Enragement on Facebook Pages of Tesco and Walmart

      • Swaleha Peeroo, Martin Samy, Brian Jones
      Pages 146-156

    9. Customer Service Experience Through Technology-Enabled Social CRM – An Exploratory Analysis in the Automotive Industry

      • Aaron W. Baur, Johannes S. Henne, Markus Bick
      Pages 157-172

    10. Social Customer Relationship Management as Predictor of Customer Relationship Performance: An Empirical Study of B2B and B2C Companies

      • Ashish K. Rathore, Sakshi Shioramwar, P. Vigneswara Ilavarasan
      Pages 173-182

    11. Online Stakeholder Interaction of Some Airlines in the Light of Situational Crisis Communication Theory

      • Boyang Zhang, Denis Kotkov, Jari Veijalainen, Alexander Semenov
      Pages 183-192
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  1. Social Media: The Good, the Bad, and the Ugly

Keywords

About this book

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016

The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

Editors and Affiliations

  • Swansea University, Swansea, United Kingdom

    Yogesh K. Dwivedi, Marc Clement, Emma L. Slade, Nripendra P. Rana

  • University of Turku, Turku, Finland

    Matti Mäntymäki

  • Loughborough University, Loughborough, United Kingdom

    M.N. Ravishankar

  • Delft University of Technology, Delft, The Netherlands

    Marijn Janssen

  • Gulf University for Science and Technology, Hawally , Kuwait

    Salah Al-Sharhan

  • Gulf University for Science and Technology, Hawally, Kuwait

    Antonis C. Simintiras

Bibliographic Information

  • Book Title: Social Media: The Good, the Bad, and the Ugly

  • Book Subtitle: 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings

  • Editors: Yogesh K. Dwivedi, Matti Mäntymäki, M.N. Ravishankar, Marijn Janssen, Marc Clement, Emma L. Slade, Nripendra P. Rana, Salah Al-Sharhan, … Antonis C. Simintiras

  • Series Title: Lecture Notes in Computer Science

  • DOI: https://doi.org/10.1007/978-3-319-45234-0

  • Publisher: Springer Cham

  • eBook Packages: Computer Science, Computer Science (R0)

  • Copyright Information: IFIP International Federation for Information Processing 2016

  • Softcover ISBN: 978-3-319-45233-3Published: 23 August 2016

  • eBook ISBN: 978-3-319-45234-0Published: 22 August 2016

  • Series ISSN: 0302-9743

  • Series E-ISSN: 1611-3349

  • Edition Number: 1

  • Number of Pages: XXIV, 730

  • Number of Illustrations: 99 b/w illustrations

  • Topics: e-Commerce/e-business, Computers and Society, Information Systems and Communication Service, Management of Computing and Information Systems

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