Overview
- The leading Graduate text on E-Commerce brought completely up to date
- End of chapter exercises, case studies, and class projects
- Request lecturer material: sn.pub/lecturer-material
Part of the book series: Springer Texts in Business and Economics (STBE)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (16 chapters)
-
Introduction to E-Commerce and E-Marketplaces
-
Emerging EC Delivery Platforms
-
E-Commerce Strategy and Implementation
Keywords
About this book
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.
Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations.
In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Authors and Affiliations
About the authors
Bibliographic Information
Book Title: Electronic Commerce
Book Subtitle: A Managerial and Social Networks Perspective
Authors: Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
Series Title: Springer Texts in Business and Economics
DOI: https://doi.org/10.1007/978-3-319-10091-3
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Nature Switzerland AG 2015
Softcover ISBN: 978-3-319-36270-0Published: 07 October 2016
eBook ISBN: 978-3-319-10091-3Published: 29 January 2015
Series ISSN: 2192-4333
Series E-ISSN: 2192-4341
Edition Number: 8
Number of Pages: XXXVIII, 791
Number of Illustrations: 12 b/w illustrations, 100 illustrations in colour