Editors:
- Advances the reader's understanding on the different managerial functions and key management issues
- Presents new conceptual skills necessary in the competitive business environment of organisations
- Lists the core subjects valuable to all interested in pursuing a MBA program
- Includes supplementary material: sn.pub/extras
Part of the book series: Management and Industrial Engineering (MINEN)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (6 chapters)
-
Front Matter
-
Speaking About Marketing
-
Front Matter
-
-
Speaking About Human Resource Management
-
Front Matter
-
-
Speaking About Accounting and Finance
-
Front Matter
-
-
Back Matter
About this book
Editors and Affiliations
-
University of Minho, Braga, Portugal
Carolina Machado
-
Department of Mechanical Engineerin, University of Aveiro, Aveiro, Portugal
J. Paulo Davim
Bibliographic Information
Book Title: MBA
Book Subtitle: Theory and Application of Business and Management Principles
Editors: Carolina Machado, J. Paulo Davim
Series Title: Management and Industrial Engineering
DOI: https://doi.org/10.1007/978-3-319-28281-7
Publisher: Springer Cham
eBook Packages: Engineering, Engineering (R0)
Copyright Information: Springer International Publishing Switzerland 2016
Hardcover ISBN: 978-3-319-28279-4Published: 10 February 2016
Softcover ISBN: 978-3-319-80314-2Published: 30 March 2018
eBook ISBN: 978-3-319-28281-7Published: 02 February 2016
Series ISSN: 2365-0532
Series E-ISSN: 2365-0540
Edition Number: 1
Number of Pages: IX, 194
Number of Illustrations: 40 b/w illustrations
Topics: Engineering Economics, Organization, Logistics, Marketing, Business and Management, general, Job Careers in Science and Engineering