Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Thriving in a New World Economy

Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

Editors: Plangger, Kirk (Ed.)

  • ​Includes the full proceedings of the 2012 World Marketing Congress and Cultural Perspectives in Marketing Conference
  • Offers quality research and insights in the field of marketing from a global perspective
  • Includes contributions related to marketing strategy, marketing management and consumer behavior​
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eBook $119.00
price for USA (gross)
  • ISBN 978-3-319-24148-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.00
price for USA
  • ISBN 978-3-319-24146-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $159.00
price for USA
  • ISBN 978-3-319-36957-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues  and practices. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.     
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​ 

Table of contents (117 chapters)

  • Building Initial Relationships: The Emerging Tasks of Sales in New Business Development

    Haas, Alexander (et al.)

    Pages 2-5

  • The Franchisor/Franchisee Relationship: How can this Relationship be Strengthened from the Franchisees’ Perspective?

    Rickard, Mimi

    Pages 6-6

  • Interpersonal Trust and Within-Nation Regional E-Commerce Activity

    Gironda, John T. (et al.)

    Pages 7-10

  • A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers

    Baumann, Jasmin (et al.)

    Pages 12-12

  • Conceptualizing Multichannel Consumer/Salesperson Interactions For A High Tech Product

    Rippé, Cindy

    Pages 13-13

Buy this book

eBook $119.00
price for USA (gross)
  • ISBN 978-3-319-24148-7
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $159.00
price for USA
  • ISBN 978-3-319-24146-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $159.00
price for USA
  • ISBN 978-3-319-36957-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Thriving in a New World Economy
Book Subtitle
Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference
Editors
  • Kirk Plangger
Series Title
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Copyright
2016
Publisher
Springer International Publishing
Copyright Holder
Academy of Marketing Science
eBook ISBN
978-3-319-24148-7
DOI
10.1007/978-3-319-24148-7
Hardcover ISBN
978-3-319-24146-3
Softcover ISBN
978-3-319-36957-0
Series ISSN
2363-6165
Edition Number
1
Number of Pages
XXII, 394
Additional Information
Originally published by the Academy of Marketing Science, Ruston, LA, 2012
Topics