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Multinational Management

A Casebook on Asia’s Global Market Leaders

Editors: Segers, Rien T. (Ed.)

  • Revisits multinational management strategy with a renewed focus on Asian market leaders
  • Presents a case-based analysis of topics, with cases from companies such as Alibaba, Lenovo, Panasonic among others
  • Touches upon corporate entrepreneurship, Triple Helix, and HR challenges
  • Explains the success paths of recent Asian market leaders
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Buy this book

eBook $74.99
price for USA (gross)
  • ISBN 978-3-319-23012-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.00
price for USA
  • ISBN 978-3-319-23011-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this Textbook

This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business.

Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike. 

About the authors

Professor Rien T. Segers, the editor of this book, is professor of Asian Business Strategies at the International Business School of Hanze University in Groningen, the Netherlands. He has been a visiting professor at many universities and research institutions in China, Japan, South Korea and the United States and has published widely concerning Asian economic affairs.

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Table of contents (18 chapters)

  • Introduction

    Segers, Rien T.

    Pages 1-10

  • Alibaba: A Case Study on Building an International Imperium on Information and E-Commerce

    Havinga, Marieke (et al.)

    Pages 13-32

  • Geely: A Case Study on the Trend Following Volvo-Owner

    Bismarck, Gero (et al.)

    Pages 33-54

  • Haier: A Case Study on How One of China’s First Global Brands Keeps Expanding

    Pallas, Florian

    Pages 55-74

  • Huawei: A Case Study on a Telecom Giant on the Rise

    Haveman, Michelle (et al.)

    Pages 75-94

Buy this book

eBook $74.99
price for USA (gross)
  • ISBN 978-3-319-23012-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.00
price for USA
  • ISBN 978-3-319-23011-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Multinational Management
Book Subtitle
A Casebook on Asia’s Global Market Leaders
Editors
  • Rien T. Segers
Copyright
2016
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-23012-2
DOI
10.1007/978-3-319-23012-2
Hardcover ISBN
978-3-319-23011-5
Edition Number
1
Number of Pages
XIV, 363
Number of Illustrations and Tables
85 b/w illustrations, 8 illustrations in colour
Topics