The Economics of Information, Communication, and Entertainment

The New World of Transitioned Media

Digital Realignment and Industry Transformation

Editors: Einav, Gali (Ed.)

  • Provides a “behind-the-scenes” look at the media industry’s transition into the digital era and its impact on marketing, advertising, innovation and other economic and social activities
  • Explores current trends and themes such as transformation of space, artificial intelligence in journalism, social media in corporate communications, social cinema, gaming and the future of media industry research
  • Includes contributions from media industry executives, researchers, and academics to provide a blended industry and academic point-of-view
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eBook $99.00
price for USA (gross)
  • ISBN 978-3-319-09009-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-3-319-09008-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA
  • ISBN 978-3-319-38280-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities.

The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands.

Similar to the first “Transitioned Media” book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Table of contents (11 chapters)

  • Introduction

    Einav, Gali

    Pages 1-10

  • Digital Media and the Transformation of Space

    Carey, John

    Pages 13-26

  • The Companies We Keep: Social Networks, Customer Service, and the Coming Corporate Challenges

    Leibovitz, Liel

    Pages 27-33

  • Health as a Social Media

    Daly, Kristen M.

    Pages 35-51

  • The New Rules of Engagement: Social Media, Online Games, and the New Wave of Digital Conflict and Competition

    Groner, Rich

    Pages 53-61

Buy this book

eBook $99.00
price for USA (gross)
  • ISBN 978-3-319-09009-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-3-319-09008-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA
  • ISBN 978-3-319-38280-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The New World of Transitioned Media
Book Subtitle
Digital Realignment and Industry Transformation
Editors
  • Gali Einav
Series Title
The Economics of Information, Communication, and Entertainment
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-09009-2
DOI
10.1007/978-3-319-09009-2
Hardcover ISBN
978-3-319-09008-5
Softcover ISBN
978-3-319-38280-7
Series ISSN
1868-0453
Edition Number
1
Number of Pages
XIII, 151
Number of Illustrations and Tables
15 b/w illustrations, 8 illustrations in colour
Topics