Cross-Cultural Design

1. Front Matter

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2. Cross-Cultural Product and Service Design

   1. Front Matter

      Pages 1-1

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   2. A Reflective Study in Metaphorical Products Design from the Mapping of Relational Similarity Perspective

      • Kung-Ling Chang

      Pages 3-13

   3. Introduction Strategies of Service-Oriented Product System Design for the Transformation and Upgrading of Small and Medium Manufacturers in China

      • Chen Jiajia

      Pages 14-23

   4. The Research of Regional Culture Characteristics of Tourism Commodities Based on Cross-Cultural Experience

      • Jianxin Cheng, Le Xi, Junnan Ye, Wangqun Xiao

      Pages 24-34

   5. Towards the Development of an Inter-cultural Scale to Measure Trust in Automation

      • Shih-Yi Chien, Zhaleh Semnani-Azad, Michael Lewis, Katia Sycara

      Pages 35-46

   6. The Research on the Logistics Service Design Based on the Theory of Brand Image: A Case for FEELER

      • Qing Ge, Yin Wang, Nan Zhou

      Pages 47-58

   7. Comparing Chinese and German’s Emotional Reaction to Perfume

      • Mengyu Guo, Zhe Chen, Hui Li, Pei-Luen Patrick Rau, Long Zeng, Xiangheng Wang et al.

      Pages 59-67

   8. Designing “Fashion” into Uniform for Taipei City Public Cleaner Team

      • Chiui Hsu, An-Feng Zhang, Robert Chen

      Pages 68-79

   9. Research on the Extraction and Visualization of Automobile Brand Form Gene Based on Multi-roles’ Expectation Image

      • Weifeng Hu, Xiangyang Xin, Binbin Li

      Pages 80-88

   10. EEG-Based Measurement of Emotion Induced by Mode, Rhythm, and MV of Chinese Pop Music

       • Mao Mao, Pei-Luen Patrick Rau

       Pages 89-100

   11. The Research on the Value Experience in the Brand Culture of SuShan and the Design of Product System Service

       • Jie Wei, Chenmiao Liu, Jing Wang

       Pages 101-110

   12. A Service Design Research on New Information Technology of Fruit Brand Experience and Innovation

       • Liang Yin, Bin Bin Li, Lu Shengli

       Pages 111-117

   13. The Research of Product Design Evaluation Method Based on Brand Intention Recognition

       • Mei Yu Zhou, Chaoxiang Yang, Jue Wu

       Pages 118-128

3. Cross-Cultural Issues in Interaction

   1. Front Matter

      Pages 129-129

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   2. Development of a Scale to Assess the Linguistic and Phonological Difficulty of Passwords

      • Jennifer Romano Bergstrom, Stefan A. Frisch, David Charles Hawkins, Joy Hackenbracht, Kristen K. Greene, Mary F. Theofanos et al.

      Pages 131-139

   3. An Examination of Typographic Standards and Their Relevance to Contemporary User-Centred Web and Application Design

      • Ian Christopher Dyer

      Pages 140-149

   4. How Does User’s Access to Object Make HCI Smooth in Recipe Guidance?

      • Atsushi Hashimoto, Jin Inoue, Takuya Funatomi, Michihiko Minoh

      Pages 150-161

   5. Evaluating the Effects of Cultural Preferences on Website Use

      • Hsiu Ching Laura Hsieh

      Pages 162-173

   6. A Study of Kinect-Based Smart TV Control Mode

      • He Li, Jing Qiu, Long Gao

      Pages 174-183

This volume constitutes the refereed proceedings of the 6th International Conference on Cross-Cultural Design, CCD 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCI International 2014, held in Heraklion, Crete, Greece, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences was carefully reviewed and selected from numerous submissions. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 76 papers included in this volume deal with the following topics: cross-cultural product and service design; cross-cultural issues in interaction; social aspects and implications of cross-cultural design; cross-cultural issuesin e-commerce, marketing and branding; cross-cultural design for knowledge sharing and learning; cross-cultural design for the smart city and cross-cultural design for creativity.

• HCI
• Kinect
• SmartTV
• computer games
• cross-cultural design
• e-commerce
• e-learning
• eLearning
• human centered computing
• human computer interaction
• interactive systems and tools
• knowledge sharing
• smart cities
• social computing
• transportation
• ubiquitous computing
• usability
• user experience

• Department of Industrial Engineering, Tsinghua University, Beijing, China

  P. L. Patrick Rau

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