Contributions to Management Science

Uniform Across-the-Board Promotions

Authors: Jauch, Marc-Oliver

  • Introduces the latest and innovative method of Uniform Across-the-Board Promotions
  • Analyzes the impact of uniform discounts on short- and long term consumer behavior using state-of-the art marketing methods (e.g. Hierarchical Bayes, dynamic effects model)
  • Guides on how retailers can successfully profit from Uniform Across-the-Board Promotions
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Buy this book

eBook $99.00
price for USA (gross)
  • ISBN 978-3-319-07115-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-3-319-07114-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: November 3, 2016
  • ISBN 978-3-319-38310-1
  • Free shipping for individuals worldwide
About this book

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

About the authors

Dr. Marc-Oliver Jauch works as an investment professional for the global private equity fund, Apax Partners, in their London and Munich office, mostly focusing on European services and retail investments. Prior to joining Apax Partners, Oliver was a project leader with the Boston Consulting Group and gained experience with Goldman Sachs, McKinsey and Co and Robert Bosch France before that.

Oliver has a PhD (Dr. rer.pol) in economics and managerial science (summa cum laude) holds an MBA from ESSEC Business School in Paris and a MA (Dipl.-Kfm) in Finance & Economics from the University of Mannheim (highest distinction).

Oliver has successfully invested in and co-founded several start-ups and supports the charity foundation Joblinge on whose board he sits.

Table of contents (6 chapters)

  • Introduction

    Jauch, Marc-Oliver

    Pages 1-5

  • Conceptual Framework

    Jauch, Marc-Oliver

    Pages 7-33

  • Impact of Uniform Across the Board Promotions on Short-Term Store Revenues

    Jauch, Marc-Oliver

    Pages 35-54

  • Adjustment and Permanent Effects of Uniform Across the Board Promotions

    Jauch, Marc-Oliver

    Pages 55-72

  • UABPs: Antecedents and Consequences on a Household Level

    Jauch, Marc-Oliver

    Pages 73-90

Buy this book

eBook $99.00
price for USA (gross)
  • ISBN 978-3-319-07115-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-3-319-07114-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: November 3, 2016
  • ISBN 978-3-319-38310-1
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Uniform Across-the-Board Promotions
Authors
Series Title
Contributions to Management Science
Copyright
2014
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-07115-2
DOI
10.1007/978-3-319-07115-2
Hardcover ISBN
978-3-319-07114-5
Softcover ISBN
978-3-319-38310-1
Series ISSN
1431-1941
Edition Number
1
Number of Pages
XVII, 102
Number of Illustrations and Tables
9 b/w illustrations
Topics