Management for Professionals

Product Information Management

Theory and Practice

Authors: Jorij, Abraham

  • The first in-depth book on Product Information Management
  • Presents cases from companies like Coca-Cola, Nikon, Thomas Cook, and more
  • Describes the offering of 11 Product Information Management solution providers in detail
see more benefits

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-3-319-04885-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $79.99
price for USA
  • ISBN 978-3-319-04884-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $79.99
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: October 20, 2016
  • ISBN 978-3-319-38039-1
  • Free shipping for individuals worldwide
About this book

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

About the authors

Jorij Abraham is Founder of the eCommerce Foundation, a non-profit organization dedicated to help organizations and industries improve their ecommerce activities. He advises companies about ecommerce strategy, omni-channel development and product information management. Jorij has focused his career on ecommerce and the business side of product information management. While writing part of this book he has been Director of Consulting at Unic. Before he has been ecommerce manager for several organizations like the Bijenkorf, a Dutch up-market department store chain and TUI, Europe's largest travel organization. At Sanoma Media, Benelux's largest print and online media company, he has been online publisher for Food & Travel. Currently, Jorij is Director Research & Advise at Ecommerce Europe, an industry association representing the interests of more than 4.000 companies in 10 European countries selling products via digital means.

Table of contents (9 chapters)

Buy this book

eBook $59.99
price for USA (gross)
  • ISBN 978-3-319-04885-7
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $79.99
price for USA
  • ISBN 978-3-319-04884-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $79.99
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: October 20, 2016
  • ISBN 978-3-319-38039-1
  • Free shipping for individuals worldwide
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Product Information Management
Book Subtitle
Theory and Practice
Authors
Series Title
Management for Professionals
Copyright
2014
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-04885-7
DOI
10.1007/978-3-319-04885-7
Hardcover ISBN
978-3-319-04884-0
Softcover ISBN
978-3-319-38039-1
Series ISSN
2192-8096
Edition Number
1
Number of Pages
XV, 179
Number of Illustrations and Tables
1 b/w illustrations, 53 illustrations in colour
Topics