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Growth Through Innovation

Managing the Technology-Driven Enterprise

  • Book
  • © 2014

Overview

  • Learn about pirates, pioneers, innovators and imitators in business
  • Each chapter is followed by a practice piece that makes the reader think about the models and concepts learned before
  • Draws insights from more than 11 years of teaching executives at St. Gallen and ETH Zurich

Part of the book series: Management for Professionals (MANAGPROF)

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Table of contents (19 chapters)

Keywords

About this book

Capitalism produced entrepreneurs and property rights, the two basic pillars of innovation and growth. As the speed of technology is steadily increasing only radical innovation can be the name of the game. This book discusses technology and innovation trends by looking into historical examples and telling the latest business stories. It opens the discourse about pirates, pioneers, innovators and imitators; proposes the framework of dominant, science-driven and high-tech industry for innovation management and gives insights into intellectual property rights, industrial designs and technical risk management. Finally, it offers 8 important innovation principles for technology driven enterprises that have turned out to have a big effect on the outcome – and in the end on growth.

Authors and Affiliations

  • D-MTEC, ETH Zürich, Zürich, Switzerland

    Roman Boutellier, Mareike Heinzen

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