SpringerBriefs in Business

Top Down Innovation

Editors: Cronin, Mary J. (Ed.)

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eBook $39.99
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  • ISBN 978-3-319-03901-5
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  • Immediate eBook download after purchase
Softcover $54.99
price for USA
  • ISBN 978-3-319-03900-8
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About this book

This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the lessons learned from companies that have mastered innovation over time, it provides a new perspective on the role of market-leading companies and top management in driving innovation. Since the publication of Clayton Christensen’s pioneering Innovator’s Dilemma in 1997, the rules of innovation have themselves been transformed. Today, innovation frequently starts at the CEO level with a vision that percolates throughout the organization. In contrast to traditional theories of technology disruption, new market entrants, and business model innovation, this study concludes that vision and leadership at the top is a decisive factor in successful innovation initiatives.

About the authors

Mary J. Cronin, Ph.D. is a Professor of Information Systems at the Carroll School of Management, Boston College. Her research and publications analyze the impact of technology and innovation on business strategy and social change. Previous books have focused on innovations (e-commerce, mobile applications and smart products) that triggered transformation in user behavior, created new global markets and disrupted entire industry sectors. Dr. Cronin received her doctorate at Brown University, where she currently serves on the Advisory Committee for Computing and Information Technology. She is a member of the editorial board of Electronic Markets and has more than 25 years experience in managing and advising technology-intensive organizations as a consultant and board member.

Table of contents (7 chapters)

Buy this book

eBook $39.99
price for USA (gross)
  • ISBN 978-3-319-03901-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $54.99
price for USA
  • ISBN 978-3-319-03900-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Top Down Innovation
Editors
  • Mary J. Cronin
Series Title
SpringerBriefs in Business
Copyright
2014
Publisher
Springer International Publishing
Copyright Holder
The Author
eBook ISBN
978-3-319-03901-5
DOI
10.1007/978-3-319-03901-5
Softcover ISBN
978-3-319-03900-8
Series ISSN
2191-5482
Edition Number
1
Number of Pages
VII, 77
Number of Illustrations and Tables
4 illustrations in colour
Topics