PoliMI SpringerBriefs

The Neuroscientific Basis of Successful Design

How Emotions and Perceptions Matter

Authors: Maiocchi, Marco

  • Explains the importance of the neurosciences for designers, based on findings regarding emotions and perception
  • Proposes a design process model in which emotional impacts are among the goals
  • Includes a rich collection of examples of successful design artifacts and illustrations
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eBook $39.99
price for USA (gross)
  • ISBN 978-3-319-02801-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $54.99
price for USA
  • ISBN 978-3-319-02800-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.

Table of contents (8 chapters)

Buy this book

eBook $39.99
price for USA (gross)
  • ISBN 978-3-319-02801-9
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $54.99
price for USA
  • ISBN 978-3-319-02800-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
The Neuroscientific Basis of Successful Design
Book Subtitle
How Emotions and Perceptions Matter
Authors
Series Title
PoliMI SpringerBriefs
Copyright
2015
Publisher
Springer International Publishing
Copyright Holder
The Author(s)
eBook ISBN
978-3-319-02801-9
DOI
10.1007/978-3-319-02801-9
Softcover ISBN
978-3-319-02800-2
Series ISSN
2282-2577
Edition Number
1
Number of Pages
XIV, 108
Number of Illustrations and Tables
80 b/w illustrations
Topics