SpringerBriefs in Business

Social Media and Emerging Economies

Technological, Cultural and Economic Implications

Authors: Del Giudice, Manlio, Della Peruta, Maria Rosaria, Carayannis, Elias G.

  • Offers new insights on social media and social networking in emerging economies
  • Demonstrates relationships among social networking, entrepreneurship, and economic development
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eBook $39.99
price for USA (gross)
  • ISBN 978-3-319-02490-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $54.99
price for USA
  • ISBN 978-3-319-02489-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e., greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations with other social actors but are also embedded in a network of dynamic relationships. The authors utilize social network analysis to determine how entrepreneurs in emerging economies identify their most beneficial social contacts and use those contacts to leverage the resources needed for their enterprises, revealing new insights on the process of business creation and economic development in the networked age.

Table of contents (6 chapters)

  • Introduction

    Del Giudice, Manlio (et al.)

    Pages 1-5

  • Social Websites: Practices and Tools for Emerging Markets

    Del Giudice, Manlio (et al.)

    Pages 7-31

  • Web 2.0, Social Media and Developing Economies: State of the Art and Practical Opportunities

    Del Giudice, Manlio

    Pages 33-49

  • The Institutional Foundations of Transition and Emerging Economies

    Della Peruta, Maria Rosaria

    Pages 51-70

  • From Information Society to Network Society: The Challenge

    Del Giudice, Manlio

    Pages 71-88

Buy this book

eBook $39.99
price for USA (gross)
  • ISBN 978-3-319-02490-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $54.99
price for USA
  • ISBN 978-3-319-02489-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Social Media and Emerging Economies
Book Subtitle
Technological, Cultural and Economic Implications
Authors
Series Title
SpringerBriefs in Business
Copyright
2014
Publisher
Springer International Publishing
Copyright Holder
The Authors
eBook ISBN
978-3-319-02490-5
DOI
10.1007/978-3-319-02490-5
Softcover ISBN
978-3-319-02489-9
Series ISSN
2191-5482
Edition Number
1
Number of Pages
VI, 107
Number of Illustrations and Tables
3 b/w illustrations
Topics