India Studies in Business and Economics

Aiming Big with Small Cars

Emergence of a Lead Market in India

Authors: Tiwari, Rajnish, Herstatt, Cornelius

  • Critical analysis of today’s dominant logic and extension of lead market paradigm
  • Delivers new assessment tools for identifying emerging lead markets
  • Explores opportunities for frugal innovations and their constituent characteristics
  • Detailed analysis of a sunrise industry in India​
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eBook $99.00
price for USA (gross)
  • ISBN 978-3-319-02066-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-3-319-02065-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: October 6, 2016
  • ISBN 978-3-319-34522-2
  • Free shipping for individuals worldwide
About this book

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

About the authors

Rajnish Tiwari is senior researcher at the Institute for Technology and Innovation Management of Hamburg University of Technology (TIM-TUHH), where he has been leading the 'Global Innovation' research programme since 2006. His particular research interest focuses on internationalization of R&D in India. He has published extensively on frugal innovations and India’s automotive industry. Rajnish Tiwari leads the German-Indian Round Table (GIRT) in Hamburg.

Cornelius Herstatt is professor of Innovation Management and Director of TIM-TUHH. His research focuses on lead user and open innovation in global contexts. His recent work involves combining elements of this research with the investigation of lead markets. He has also been doing extensive research on Innovation Management practices in India and Japan. He holds a guest professorship with Tohoku-University in Sendai and is co-founder of the European Institute for Technology and Innovation Management (EITIM). Prof. Herstatt is a research alumni/fellow of the East-West Centre (Honolulu), JSPS (Japanese Society for promoting Science) and Templeton College in Oxford (UK).

Table of contents (10 chapters)

  • Setting the Scene

    Tiwari, Rajnish (et al.)

    Pages 1-18

  • Developing Countries and Innovation

    Tiwari, Rajnish (et al.)

    Pages 19-39

  • Exploring Opportunities for Global Innovation

    Tiwari, Rajnish (et al.)

    Pages 41-59

  • Growing Demand for Affordable Solutions

    Tiwari, Rajnish (et al.)

    Pages 61-87

  • Need for a Rethink

    Tiwari, Rajnish (et al.)

    Pages 89-97

Buy this book

eBook $99.00
price for USA (gross)
  • ISBN 978-3-319-02066-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-3-319-02065-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA
  • Customers within the U.S. and Canada please contact Customer Service at 1-800-777-4643, Latin America please contact us at +1-212-460-1500 (Weekdays 8:30am – 5:30pm ET) to place your order.
  • Due: October 6, 2016
  • ISBN 978-3-319-34522-2
  • Free shipping for individuals worldwide
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Bibliographic Information

Bibliographic Information
Book Title
Aiming Big with Small Cars
Book Subtitle
Emergence of a Lead Market in India
Authors
Series Title
India Studies in Business and Economics
Copyright
2014
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-02066-2
DOI
10.1007/978-3-319-02066-2
Hardcover ISBN
978-3-319-02065-5
Softcover ISBN
978-3-319-34522-2
Series ISSN
2198-0012
Edition Number
1
Number of Pages
XXVII, 229
Number of Illustrations and Tables
78 b/w illustrations
Topics