Overview
- A historical and analytical time travel in the US automotive industry
- Rich data and anecdotal evidence to understand history and nature of product variety
- One of the few in-depth studies on niche markets?
- Includes supplementary material: sn.pub/extras
Part of the book series: SpringerBriefs in Business (BRIEFSBUSINESS)
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Table of contents (3 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Product Variety in Automotive Industry
Book Subtitle: Understanding Niche Markets in America
Authors: Marco Guerzoni
Series Title: SpringerBriefs in Business
DOI: https://doi.org/10.1007/978-3-319-01907-9
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: The Author(s) 2014
Softcover ISBN: 978-3-319-01906-2Published: 17 October 2013
eBook ISBN: 978-3-319-01907-9Published: 02 October 2013
Series ISSN: 2191-5482
Series E-ISSN: 2191-5490
Edition Number: 1
Number of Pages: XI, 63
Number of Illustrations: 1 b/w illustrations
Topics: Innovation/Technology Management, Industrial Organization, Automotive Engineering, Market Research/Competitive Intelligence, Operations Management