Management for Professionals

Too Good To Fail

Creating Marketplace Value from the World’s Brightest Minds

Authors: Gross, Clifford M.

  • ​Brings together a practical application of open innovation networks, intellectual property, technology transfer, and compression of technology development timelines
  • Offers strategy for leapfrogging competitors by rationalizing global discovery networks 
  • Useful for senior managers looking to address their need to create products with limited in-house intellectual capital and constrained R&D budgets​
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eBook $69.99
price for USA (gross)
  • ISBN 978-3-319-00281-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $89.99
price for USA
  • ISBN 978-3-319-00280-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $89.99
price for USA
  • ISBN 978-3-319-03297-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Too Good to Fail: Creating Marketplace Value form the World’s Brightest Minds is a guide for senior managers seeking to address their need to rapidly develop globally innovative products with constrained R&D budgets. It creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiquitous compression of technology development time lines in a clear, connected and lucid manner. In the industry today, companies look to remain competitive in the face of the convergence of global innovation networks and sub-optimal equity markets. This book offers a new perspective, turning what was once perceived as a weakness into a strength. Drastic action is required to address the inability of companies to control the development of new technology. It requires relinquishing the illusion of control over new technology development and embracing crowdsourcing discoveries from the world’s leading research institutions to exogenously replace the “R” of corporate “R&D.” The synthesis of the literatures on open innovation and technology transfer should prove useful to the growing number of practitioners in technology transfer. The recent global emergence of Patent Box tax relief has for the first time created the financial incentives for firms to seek to create marketplace value from university intellectual capital, to improve both their competitiveness and after tax income.

About the authors

Clifford Gross is an executive with leadership experience in academia and commercial enterprises and is passionate about the development, transfer and commercialization of intellectual property to create lasting value. He is an author/co-author of three prior books, The Right Fit, The New Idea Factory and Technology Transfer for Entrepreneurs, and is a named inventor on 19 issued patents from his research.

Clifford founded two public companies where he served as CEO and Chairman. He also served as President and CEO of Innovacorp, an early-stage venture capital fund in Nova Scotia, Canada. Previously, he was director of the graduate program in biomechanics and ergonomics at New York University, Chairman of the Nelson Rockefeller Department of Biomechanics at the New York Institute of Technology and Research Professor at the University of South Florida.

He currently serves as the CEO of Tekcapital Ltd. based in Oxford, U.K. and has completed more than 100 technology transfers from university and federal laboratories to a wide range of companies. He also serves on the board of directors of the Technology Transfer Society and the State University of New York at Empire State College. He received his Ph.D. from New York University and an M.B.A. from the University of Oxford.

Table of contents (8 chapters)

  • Open Innovation and Intellectual Capital

    Gross, Clifford M.

    Pages 1-10

  • The Technology Transfer Ecosystem

    Gross, Clifford M.

    Pages 11-32

  • Intellectual Capital: The World’s Fastest Growing Asset Class

    Gross, Clifford M.

    Pages 33-45

  • Network Strategies for Growing Emerging Markets

    Gross, Clifford M.

    Pages 47-51

  • The Role of Design in Bringing Innovation to the Marketplace

    Gross, Clifford M.

    Pages 53-63

Buy this book

eBook $69.99
price for USA (gross)
  • ISBN 978-3-319-00281-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $89.99
price for USA
  • ISBN 978-3-319-00280-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $89.99
price for USA
  • ISBN 978-3-319-03297-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Too Good To Fail
Book Subtitle
Creating Marketplace Value from the World’s Brightest Minds
Authors
Series Title
Management for Professionals
Copyright
2013
Publisher
Springer International Publishing
Copyright Holder
Springer International Publishing Switzerland
eBook ISBN
978-3-319-00281-1
DOI
10.1007/978-3-319-00281-1
Hardcover ISBN
978-3-319-00280-4
Softcover ISBN
978-3-319-03297-9
Series ISSN
2192-8096
Edition Number
1
Number of Pages
XIV, 112
Topics