Decision Engineering

Global Product

Strategy, Product Lifecycle Management and the Billion Customer Question

Authors: Stark, John

  • Provides encyclopedic coverage of the many approaches to New Product Development and Introduction (NPDI) and Product Lifecycle Management (PLM)
  • Based on interviews with top executives in companies of different sizes and in different industries
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eBook $129.00
price for USA (gross)
  • ISBN 978-1-84628-915-6
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.00
price for USA
  • ISBN 978-1-84628-914-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $169.00
price for USA
  • ISBN 978-1-84996-675-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

In the early years of the 21st Century, as a result of many changes, it has become possible for the first time for tens of thousands of companies to offer manufactured products to customers across six continents. For many of these "global products", there are potentially more than a billion customers. In 2007, Wall Street hit new highs as the enormous opportunity for increased sales and profits became clear. However the new environment is not easy to manage and the risks are high.

Meeting the various requirements of customers from a range of countries, choosing the most suitable locations for the different stages of development and manufacturing, deciding what can be global and what must be local, implementing suitable processes and systems, accommodating different national regulations, and efficiently dividing the workload between diverse sites are among the many challenges faced by providers of global products.

Product Lifecycle Management is now used worldwide to manage the innovation, development and support of global products. This key new business activity manages a product anywhere in the world, at any time in its life: from the first idea through to recycling and disposal.

Based on interviews with executives and managers in companies such as ABB, Alcatel-Lucent, Dow Corning and Siemens, Global Product outlines the new environment and driving forces, and the resulting opportunities and challenges. From lessons learned, it draws conclusions about best practices and the ground rules for successful strategies, structures and implementation. In addition, the objectives and components of Product Lifecycle Management are highlighted.

John Stark is President of John Stark Associates, a management and technology consultancy focused on the product development and Product Lifecycle Management markets. In his long consulting career, Stark has worked with more than 100 companies in Europe, North America, Asia and Africa. His previous book 'Product Lifecycle Management: 21st century Paradigm for Product Realisation', published in 2004, introduced the cradle to grave approach to PLM. Stark received his B.Sc. (1969) and Ph.D. (1972) degrees from Imperial College, London.

About the authors

John Stark is President of John Stark Associates, a management and technology consultancy focused on the product development and Product Lifecycle Management markets. In his long consulting career, Stark has worked with more than 100 companies in Europe, North America, Asia and Africa. His previous book 'Product Lifecycle Management: 21st century Paradigm for Product Realisation', published in 2004, introduced the cradle to grave approach to PLM. Stark received his B.Sc. (1969) and Ph.D. (1972) degrees from Imperial College, London.

Table of contents (11 chapters)

Buy this book

eBook $129.00
price for USA (gross)
  • ISBN 978-1-84628-915-6
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.00
price for USA
  • ISBN 978-1-84628-914-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $169.00
price for USA
  • ISBN 978-1-84996-675-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Global Product
Book Subtitle
Strategy, Product Lifecycle Management and the Billion Customer Question
Authors
Series Title
Decision Engineering
Copyright
2007
Publisher
Springer-Verlag London
Copyright Holder
Springer-Verlag London
eBook ISBN
978-1-84628-915-6
DOI
10.1007/978-1-84628-915-6
Hardcover ISBN
978-1-84628-914-9
Softcover ISBN
978-1-84996-675-7
Series ISSN
1619-5736
Edition Number
1
Number of Pages
XIII, 215
Topics