International Series on Consumer Science

Fashion Branding and Consumer Behaviors

Scientific Models

Editors: Choi, Tsan-Ming Jason (Ed.)

  • Covers fashion branding from a consumer behaviors perspective
  • Includes theoretical and applied research results
  • Provides both analytical and empirical models
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Buy this book

eBook $99.00
price for USA (gross)
  • ISBN 978-1-4939-0277-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-1-4939-0276-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA
  • ISBN 978-1-4939-4605-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage:

  • A symbolic interactionist perspective on fashion brand personality and advertisement response.
  • Optimizing fashion branding strategies in a fluctuating market.
  • An analysis of fashion brand extensions by artificial neural networks.
  • Domestic or foreign luxury brands? A comparison of status-  and non-status- seeking teenagers.
  • The impact of consumers’ need for uniqueness on purchase perception.
  • How brand awareness relates to market outcome, brand equity and the marketing mix.

A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.

About the authors

Tsan-Ming Choi is currently an associate professor at The Hong Kong Polytechnic University. Over the past few years, he has actively participated in a variety of research projects in branding and supply chain management. His papers have appeared in leading business and engineering journals such as IEEE Transactions on Automatic Control, IEEE Transactions on Systems, Man, and Cybernetics – Parts A, B, C, Automatica, Production and Operations Management, Decision Support Systems, Journal of Brand Management, and various other IEEE Transactions, as well as well-established fashion journals such as Journal of the Textile Institute, Journal of Fashion Marketing and Management, Textile Research Journal etc. He has authored/edited five research handbooks and guest-edited seven special issues in academic journals. He is an associate editor/editorial board member of various well-established journals which including Decision Support Systems, IEEE Transactions on Systems, Man and Cybernetics – Part A, Information Sciences and Journal of Fashion Marketing and Management.

Reviews

From the book reviews:

“It illustrates the increasing amount of scholarly research being conducted in this important area, and Choi makes a nice call for future research on the topic of consumer welfare. … Fashion Branding and Consumer Behaviors: Scientific Models is a book best suited for marketing and consumer psychology graduate courses … .” (Andrew M. Kaikati, PsycCRITIQUES, Vol. 59 (48), December, 2014)

“This book truly gives a complete and well-delivered overview of the process of fashion branding. … The author writing style is easy to follow and well-developed. … The layout of the text is great, and the cover and packaging is very attractive. … I would recommend this book to anyone studying the fashion industry, especially those who want to understand the failures and triumphs of certain brands and how to use branding in a social and business context.” (Inspire and Action Blog, inspireandaction.wordpress.com, March, 2014)


Table of contents (9 chapters)

  • Fashion Branding and Consumer Behaviors: An Introduction

    Choi, Tsan-Ming

    Pages 3-6

  • Luxury Fashion Branding: Literature Review, Research Trends, and Research Agenda

    Choi, Tsan-Ming

    Pages 7-27

  • Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective

    Kim, Hye-Shin (et al.)

    Pages 29-45

  • Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market

    Fujita, Y.

    Pages 49-61

  • An Analysis of Fashion Brand Extensions by Artificial Neural Networks

    Choi, Tsan-Ming (et al.)

    Pages 63-73

Buy this book

eBook $99.00
price for USA (gross)
  • ISBN 978-1-4939-0277-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $129.00
price for USA
  • ISBN 978-1-4939-0276-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $129.00
price for USA
  • ISBN 978-1-4939-4605-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Fashion Branding and Consumer Behaviors
Book Subtitle
Scientific Models
Editors
  • Tsan-Ming Jason Choi
Series Title
International Series on Consumer Science
Copyright
2014
Publisher
Springer-Verlag New York
Copyright Holder
Springer Science+Business Media New York
eBook ISBN
978-1-4939-0277-4
DOI
10.1007/978-1-4939-0277-4
Hardcover ISBN
978-1-4939-0276-7
Softcover ISBN
978-1-4939-4605-1
Series ISSN
2191-5660
Edition Number
1
Number of Pages
IX, 151
Number of Illustrations and Tables
13 b/w illustrations
Topics