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Direct Mail Fund Raising

Letters That Work

  • Book
  • © 1988

Overview

Authors:
  1. Robert L. Torre

    1. Monmouth College, West Long Branch, USA

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    You can also search for this author in PubMed   Google Scholar

  2. Mary Anne Bendixen

    1. Inter-Community Medical Center Foundation, Covina, USA

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    You can also search for this author in PubMed   Google Scholar

Part of the book series: Nonprofit Management and Finance (NOMA)

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xi
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  2. Effective Direct Mail Strategies

    • Robert L. Torre, Mary Anne Bendixen
    Pages 1-10

  3. Writing Principles that Increase Contributions

    • Robert L. Torre, Mary Anne Bendixen
    Pages 11-21

  4. Fund Raiser’s Checklist

    • Robert L. Torre, Mary Anne Bendixen
    Pages 23-26

  5. Hospitals

    • Robert L. Torre, Mary Anne Bendixen, Don J. Coles, Michael F. Evers, Wendi Kromash, Les Gordon et al.
    Pages 27-151

  6. Health Care

    • Ivy M. Ward, M. Annette Ketner, Donna B. Tower, Mary L. Hicks, Len Van Noord, Andrea N. Beal et al.
    Pages 153-177

  7. Education/Social Services

    • Neal A. Harris, Trish Jackson, Robert J. Lowe, Lisa L. Freeman, Candace J. Groudine, Beatrice A. Tice et al.
    Pages 179-265

  8. Conclusion

    • Robert L. Torre, Mary Anne Bendixen
    Pages 267-268

  9. Back Matter

    Pages 269-314
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Keywords

Authors and Affiliations

  • Monmouth College, West Long Branch, USA

    Robert L. Torre

  • Inter-Community Medical Center Foundation, Covina, USA

    Mary Anne Bendixen

Bibliographic Information

  • Book Title: Direct Mail Fund Raising

  • Book Subtitle: Letters That Work

  • Authors: Robert L. Torre, Mary Anne Bendixen

  • Series Title: Nonprofit Management and Finance

  • DOI: https://doi.org/10.1007/978-1-4899-3799-5

  • Publisher: Springer New York, NY

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Science+Business Media New York 1988

  • Softcover ISBN: 978-0-306-42535-6Due: 01 January 1988

  • eBook ISBN: 978-1-4899-3799-5Published: 20 December 2013

  • Edition Number: 1

  • Number of Pages: XI, 314

  • Number of Illustrations: 269 b/w illustrations

  • Topics: Management

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