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Creating Customer Value Through Strategic Marketing Planning

A Management Approach

  • Book
  • © 2001

Overview

Authors:
  1. Edwin J. Nijssen

    1. Nijmegen School of Management, The Netherlands

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    You can also search for this author in PubMed   Google Scholar

  2. Ruud T. Frambach

    1. Free University Amsterdam, The Netherlands

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-7
    Download chapter PDF

  2. Introducing Strategic Marketing

    • Edwin J. Nijssen, Ruud T. Frambach
    Pages 9-17

  3. Defining the Strategic Problem

    • Edwin J. Nijssen, Ruud T. Frambach
    Pages 19-30

  4. Identifying Value Creation Opportunities: The External Analysis

    • Edwin J. Nijssen, Ruud T. Frambach
    Pages 31-56

  5. Identifying Resources and Capabilities for Value Creation: The Internal Analysis

    • Edwin J. Nijssen, Ruud T. Frambach
    Pages 57-79

  6. Towards Strategic Issues: The Swot(I)-Analysis

    • Edwin J. Nijssen, Ruud T. Frambach
    Pages 81-91

  7. Choosing a Value Positioning: Strategic Objectives, Options, and Choice

    • Edwin J. Nijssen, Ruud T. Frambach
    Pages 93-109

  8. Delivering Customer Value: Executing Marketing Strategy

    • Edwin J. Nijssen, Ruud T. Frambach
    Pages 111-130

  9. Organizing for Delivering Customer Value

    • Edwin J. Nijssen, Ruud T. Frambach
    Pages 131-145

  10. Back Matter

    Pages 147-152
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Keywords

About this book

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place.
Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.

Authors and Affiliations

  • Nijmegen School of Management, The Netherlands

    Edwin J. Nijssen

  • Free University Amsterdam, The Netherlands

    Ruud T. Frambach

About the authors

Edwin J. Nijssen is Professor of Marketing at Nijmegen School of Management, University of Nijmegen, The Netherlands. He holds a Ph.D. from Tilburg University and has extensive experience in helping companies formulate their strategic marketing plans. Other joint books from Professors Nijssen and Frambach are "Technology and Strategic Management" and "Strategic Marketing in Practice". Ruud T. Frambach is Professor of Marketing at the Free University Amsterdam, The Netherlands.

Bibliographic Information

  • Book Title: Creating Customer Value Through Strategic Marketing Planning

  • Book Subtitle: A Management Approach

  • Authors: Edwin J. Nijssen, Ruud T. Frambach

  • DOI: https://doi.org/10.1007/978-1-4757-3277-1

  • Publisher: Springer New York, NY

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Science+Business Media New York 2001

  • Hardcover ISBN: 978-0-7923-7272-1Published: 31 December 2000

  • Softcover ISBN: 978-1-4419-4870-0Published: 03 December 2010

  • eBook ISBN: 978-1-4757-3277-1Published: 11 November 2013

  • Edition Number: 1

  • Number of Pages: II, 152

  • Topics: Marketing, Management

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