Strategic Urban Health Communication

Editors: Okigbo, Charles (Ed.)

  • Brings urban and global perspectives to the field of health communication
  • Covers key global health issues such as childhood obesity, reproductive health, and cancer
  • Special focus on developing countries
see more benefits

Buy this book

eBook $149.00
price for USA (gross)
  • ISBN 978-1-4614-9335-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $189.00
price for USA
  • ISBN 978-1-4614-9334-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $189.00
price for USA
  • ISBN 978-1-4939-4473-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Rent the ebook  
  • Rental duration: 1 or 6 month
  • low-cost access
  • online reader with highlighting and note-making option
  • can be used across all devices
About this book

Strategic Urban Health Communication

Charles C. Okigbo, editor

People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic.

Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage:

  • Urbanization, population, and health myths: addressing common misconceptions.
  • Integrating HIV/family planning programs: opportunities for strategic communication.
  • The role of sports in strategic health promotion in low-income areas.
  • The Internet as a sex education tool: a case study from Thailand.
  • Advertising and childhood obesity in China.
  • Health communication strategies for sustainable development in a globalized world.

Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.

Table of contents (17 chapters)

  • Strategy: What It Is

    Okigbo, Charles C

    Pages 1-9

  • Strategic Communication Campaigns

    Crawford, Elizabeth Crisp (et al.)

    Pages 11-23

  • Urbanization, Population, and Health Myths: Addressing Common Misconceptions with Strategic Health Communication

    Berzins, Kristine (et al.)

    Pages 25-36

  • “Soaps” for Social and Behavioral Change

    Barker, Kriss

    Pages 37-51

  • Strategic Health Communication in Urban Settings: A Template for Training Modules

    Schiavo, Renata

    Pages 53-64

Buy this book

eBook $149.00
price for USA (gross)
  • ISBN 978-1-4614-9335-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $189.00
price for USA
  • ISBN 978-1-4614-9334-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $189.00
price for USA
  • ISBN 978-1-4939-4473-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Rent the ebook  
  • Rental duration: 1 or 6 month
  • low-cost access
  • online reader with highlighting and note-making option
  • can be used across all devices
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Strategic Urban Health Communication
Editors
  • Charles Okigbo
Copyright
2014
Publisher
Springer-Verlag New York
Copyright Holder
Springer Science+Business Media New York
eBook ISBN
978-1-4614-9335-8
DOI
10.1007/978-1-4614-9335-8
Hardcover ISBN
978-1-4614-9334-1
Softcover ISBN
978-1-4939-4473-6
Edition Number
1
Number of Pages
XVII, 225
Number of Illustrations and Tables
11 b/w illustrations
Topics