International Consumer Behavior in the 21st Century

Impact on Marketing Strategy Development

Authors: Samli, A. Coskun

  • ​Defines what it means to be a successful modern international marketer
  • Provides insight into today's consumer behavior
  • Offers practical applications for marketers and companies
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eBook $109.00
price for USA (gross)
  • ISBN 978-1-4614-5125-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.00
price for USA
  • ISBN 978-1-4614-5124-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.

Table of contents (16 chapters)

Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-1-4614-5125-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.00
price for USA
  • ISBN 978-1-4614-5124-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
International Consumer Behavior in the 21st Century
Book Subtitle
Impact on Marketing Strategy Development
Authors
Copyright
2013
Publisher
Springer-Verlag New York
Copyright Holder
Springer Science+Business Media New York
eBook ISBN
978-1-4614-5125-9
DOI
10.1007/978-1-4614-5125-9
Hardcover ISBN
978-1-4614-5124-2
Edition Number
1
Number of Pages
XX, 170
Topics