SpringerBriefs in Economics

College Sports Inc.

How Commercialism Influences Intercollegiate Athletics

Authors: Jozsa Jr., Frank P.

  • ​​Investigates current developments, problems, and reforms associated with sports programs of schools in higher education
  • Emphasizes how some schools reallocated their resources to compete athletically and to expand, market, and operate their major and minor sports
  • Examines how colleges and universities can increase their revenue base and inform their athletic directors, coaches, and student-athletes about potential issues with commercialism
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eBook $34.99
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  • ISBN 978-1-4614-4969-0
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Softcover $49.95
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  • ISBN 978-1-4614-4968-3
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About this book

​For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.​​

Table of contents (7 chapters)

Buy this book

eBook $34.99
price for USA (gross)
  • ISBN 978-1-4614-4969-0
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $49.95
price for USA
  • ISBN 978-1-4614-4968-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
College Sports Inc.
Book Subtitle
How Commercialism Influences Intercollegiate Athletics
Authors
Series Title
SpringerBriefs in Economics
Copyright
2013
Publisher
Springer-Verlag New York
Copyright Holder
The Author(s)
eBook ISBN
978-1-4614-4969-0
DOI
10.1007/978-1-4614-4969-0
Softcover ISBN
978-1-4614-4968-3
Series ISSN
2191-5504
Edition Number
1
Number of Pages
XIV, 119
Topics