SpringerBriefs in Computer Science

Social Media Audit

Measure for Impact

Authors: Gattiker, Urs E.

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eBook $34.99
price for USA (gross)
  • ISBN 978-1-4614-3603-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $49.95
price for USA
  • ISBN 978-1-4614-3602-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards.

This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Table of contents (9 chapters)

  • Introduction

    Gattiker, Urs E.

    Pages 1-10

  • Cost Analysis: Identifying Direct and Indirect Social Media Costs

    Gattiker, Urs E.

    Pages 11-22

  • Preparing for the Social Media Audit

    Gattiker, Urs E.

    Pages 23-35

  • Scope and Focus of the Social Media Audit

    Gattiker, Urs E.

    Pages 37-41

  • Development and Management of the Process

    Gattiker, Urs E.

    Pages 43-55

Buy this book

eBook $34.99
price for USA (gross)
  • ISBN 978-1-4614-3603-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $49.95
price for USA
  • ISBN 978-1-4614-3602-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Social Media Audit
Book Subtitle
Measure for Impact
Authors
Series Title
SpringerBriefs in Computer Science
Copyright
2013
Publisher
Springer-Verlag New York
Copyright Holder
The Author(s)
eBook ISBN
978-1-4614-3603-4
DOI
10.1007/978-1-4614-3603-4
Softcover ISBN
978-1-4614-3602-7
Series ISSN
2191-5768
Edition Number
1
Number of Pages
IX, 106
Number of Illustrations and Tables
2 b/w illustrations
Topics