Understanding Complex Systems

The Innovation Butterfly

Managing Emergent Opportunities and Risks During Distributed Innovation

Authors: Anderson Jr., Edward G., Joglekar, Nitin R.

  • Discusses uncertainty management while including the issues of complexity and path dependence 
  • Complements the growing body of work on disruptive innovations by concentrating on the processes leading to disruptions rather than on managing these disruptions after the fact 
  • Covers the human/behavioral dimensions of the emergent opportunities 
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About this book

Product and service innovations are the result of mutually interacting creative and coordination tasks within a system that has to balance technical decisions, marketplace taste, personnel management, and stakeholder commitment. The constituent elements of such systems are often scattered across multiple firms and across the globe and constitute a complex system consisting of many interacting parts.

In the spirit of the "butterfly effect", metaphorically describing the sensitivity to initials conditions of chaotic systems, this book builds an argument that "innovation butterflies" can, in the short term, take up significant amounts of effort and sap efficiencies within individual innovation projects. Such "innovation butterflies" can be prompted by external forces such as government legislation or unexpected spikes in the price of basic goods (such as oil), unexpected shifts in market tastes, or from a company manager’s decisions or those of its competitors. Even the smallest change, the smallest disruption, to this system can steer a firm down an unpredictable and irreversibly different path in terms of technology and market evolution.

In the long term, they can shift the balance of the entire innovation portfolio into unplanned directions. More importantly, we describe how innovation leaders can influence the emergent behavior of the system for good or ill.  

The first half of the book draws parallels from physics, economics, and sociology as well as evidence from multiple industries to describe the structural and behavioral causes of emergent phenomena in innovation settings as well as their often negative impacts. In the second half of the book, we turn to distributed management of innovation under emergence. We show that innovation butterflies, if improperly managed, most often lead to negative outcomes. On the other hand, it is also argued that while the complexity of the innovation system and the desire to experiment and try new and emergent alternatives precludes precise planning, innovation leaders can actually tame innovation butterflies through the design and implementation of appropriate processes, strategies, tools and leadership choices.

Table of contents (11 chapters)

  • Mastering the Innovation Butterfly

    Anderson, Edward G. (et al.)

    Pages 1-23

  • Escalation of Expectations over Past Performance

    Anderson, Edward G. (et al.)

    Pages 29-42

  • Principle of Exchange

    Anderson, Edward G. (et al.)

    Pages 43-52

  • Providential Behavior

    Anderson, Edward G. (et al.)

    Pages 53-68

  • Agility and Maneuver-Driven Competition

    Anderson, Edward G. (et al.)

    Pages 73-86

Buy this book

eBook $109.00
price for USA (gross)
valid through November 5, 2017
  • ISBN 978-1-4614-3131-2
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.00
price for USA
valid through November 5, 2017
  • ISBN 978-1-4614-3130-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $139.00
price for USA
valid through November 5, 2017
  • ISBN 978-1-4899-9988-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Rent the eBook  
  • Rental duration: 1 or 6 month
  • low-cost access
  • online reader with highlighting and note-making option
  • can be used across all devices
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Bibliographic Information

Bibliographic Information
Book Title
The Innovation Butterfly
Book Subtitle
Managing Emergent Opportunities and Risks During Distributed Innovation
Authors
Series Title
Understanding Complex Systems
Copyright
2012
Publisher
Springer-Verlag New York
Copyright Holder
NECSI Cambridge/Massachusetts
eBook ISBN
978-1-4614-3131-2
DOI
10.1007/978-1-4614-3131-2
Hardcover ISBN
978-1-4614-3130-5
Softcover ISBN
978-1-4899-9988-7
Series ISSN
1860-0832
Edition Number
1
Number of Pages
XII, 176
Additional Information
copublication with NECSI
Topics