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Dynamic Models of Advertising Competition

  • Book
  • © 2003

Overview

Authors:
  1. Gary M. Erickson

    1. University of Washington, USA

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Part of the book series: International Series in Quantitative Marketing (ISQM, volume 13)

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-vii
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  2. Advertising and Competition

    • Gary M. Erickson
    Pages 1-6

  3. Analytical Models and Strategy Concepts

    • Gary M. Erickson
    Pages 7-36

  4. Analysis of a Lanchester Duopoly

    • Gary M. Erickson
    Pages 37-62

  5. Analysis of a Vidale-Wolfe Duopoly

    • Gary M. Erickson
    Pages 63-82

  6. Analysis of a Diffusion Duopoly

    • Gary M. Erickson
    Pages 83-96

  7. Analysis of a Lanchester Triopoly

    • Gary M. Erickson
    Pages 97-112

  8. Analysis of a Vidale-Wolfe Triopoly

    • Gary M. Erickson
    Pages 113-122

  9. Analysis of a Diffusion Triopoly

    • Gary M. Erickson
    Pages 123-134

  10. Summary and Final Considerations

    • Gary M. Erickson
    Pages 135-137

  11. Back Matter

    Pages 139-147
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Keywords

About this book

I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.

Authors and Affiliations

  • University of Washington, USA

    Gary M. Erickson

Bibliographic Information

  • Book Title: Dynamic Models of Advertising Competition

  • Authors: Gary M. Erickson

  • Series Title: International Series in Quantitative Marketing

  • DOI: https://doi.org/10.1007/978-1-4615-1031-4

  • Publisher: Springer New York, NY

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Science+Business Media New York 2003

  • Hardcover ISBN: 978-1-4020-7267-3Published: 31 October 2002

  • Softcover ISBN: 978-1-4613-5360-7Published: 31 October 2012

  • eBook ISBN: 978-1-4615-1031-4Published: 06 December 2012

  • Series ISSN: 0923-6716

  • Series E-ISSN: 2199-1057

  • Edition Number: 2

  • Number of Pages: VII, 147

  • Topics: Marketing

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