Human–Computer Interaction Series

Mobile Persuasion Design

Changing Behaviour by Combining Persuasion Design with Information Design

Authors: Marcus, Aaron

  • Detailed case studies of award-winning designs
  • Shows how to combine persuasion design with information design to change behaviour
  • Provides detailed competitive analysis of products
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Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-1-4471-4324-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.00
price for USA
  • ISBN 978-1-4471-4323-9
  • with online files
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Mobile Persuasion Design presents ten conceptual design projects (or ‘Machines’) for new mobile application's (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people’s behaviour.

Areas such as the environment, health, learning and happiness are explored, looking at ways of marrying people’s wants and needs to make simple, usable and desirable mobile applications. A user-centred design approach has been used, adopting user experience (UX) methods, in-depth case studies and market analysis to see what a modern user needs from their mobile application. By applying concepts like persuasion theory and information architecture, try to find ways to satisfy these needs and positively change their user habits.

In 2011, the Green, Health, and Money Machines won design awards in an international competition hosted by the International Institute for Information Design, Vienna.

About the authors

Aaron Marcus, President of Aaron Marcus and Associates, Inc. (AM+A), and Editor-in-Chief Emeritus of User Experience Magazine, is a pioneer of user experience design, publisher of eight books and more than 300 articles, former “Fast Forward” column editor of Interactions for five years, and the first user-interface designer to be elected to both the HCI Academy and to the AIGA Fellows.

AM+A has been in business for more than a quarter-century, providing user-centered solutions on projects ranging from start-up ventures to business applications launched by some of the largest companies in the world. AM+A has served approximately 300 clients and completed approximately 500 projects.

Table of contents (12 chapters)

  • Introduction

    Marcus, Aaron

    Pages 1-11

  • The Green Machine: Combining Information Design/Visualization and Persuasion Design to Change People’s Behavior About Energy Consumption

    Marcus, Aaron

    Pages 13-33

  • The Health Machine: Combining Information Design/Visualization with Persuasion Design to Change People’s Nutrition and Exercise Behavior

    Marcus, Aaron

    Pages 35-77

  • The Money Machine: Combining Information Design/Visualization with Persuasion Design to Change Baby Boomers’ Wealth Management Behavior

    Marcus, Aaron

    Pages 79-161

  • The Story Machine: Combining Information Design/Visualization with Persuasion Design to Change Family-Story Sharing Behavior

    Marcus, Aaron

    Pages 163-260

Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-1-4471-4324-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $149.00
price for USA
  • ISBN 978-1-4471-4323-9
  • with online files
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Mobile Persuasion Design
Book Subtitle
Changing Behaviour by Combining Persuasion Design with Information Design
Authors
Series Title
Human–Computer Interaction Series
Copyright
2015
Publisher
Springer-Verlag London
Copyright Holder
Springer-Verlag London
eBook ISBN
978-1-4471-4324-6
DOI
10.1007/978-1-4471-4324-6
Hardcover ISBN
978-1-4471-4323-9
Series ISSN
1571-5035
Edition Number
1
Number of Pages
XXXIV, 659
Number of Illustrations and Tables
167 b/w illustrations, 228 illustrations in colour
Topics