Human–Computer Interaction Series

Personas - User Focused Design

Authors: Nielsen, Lene

  • The first book on personas to be founded from research
  • Provides guidelines and templates to write personas and scenarios
  • Contains numerous cases and material from industrial projects
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Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-1-4471-4084-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.00
price for USA
  • ISBN 978-1-4471-4083-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $139.00
price for USA
  • ISBN 978-1-4471-5903-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology covers topics from interaction design within IT, through to issues surrounding product design, communication, and marketing.

Project developers need to understand how users approach their products from the product’s infancy, and regardless of what the product might be. Developers should be able to describe the user of the product via vivid depictions, as if they – with their different attitudes, desires and habits – were already using the product. In doing so they can more clearly formulate how to turn the product's potential into reality.

With contributions from professionals from Australia, Brazil, Finland, Japan, Russia, and the UK presenting real-world examples of persona method, this book will provide readers with valuable insights into this exciting research area. The inspiration to create user descriptions includes character-driven narratives, and the film Thelma & Louise is analyzed in order to understand how the development process can also be an engaging story in various professional contexts.

With a solid foundation in her own research at the IT University of Copenhagen and more than five years of experience in solving problems for businesses, Lene Nielsen is Denmark’s leading expert in the persona method. She has a PhD in personas and scenarios, and through her research and practical experiences she has developed her own approach to the method – 10 Steps to Personas. Personas – User Focused Design presents a step-by-step methodology of personas which will be of interest to developers of IT, communications solutions and innovative products.

Reviews

Alan Arnfeld, Best Practice Bank, Abingdon, United Kingdom

Excerpts from full review posted Mar 4 2013 to Computing Reviews [Review #: CR140980]

…There are many examples of persona creation templates, but this book tackles head on the remaining issues in the practical process of creating persona descriptions. Nielsen proposes ten steps to achieve this in a methodological and scientific manner. Each chapter describes the practical activities to be completed, with references to real-world projects; there are also theoretical and academic references for readers requiring such information…


Table of contents (12 chapters)

Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-1-4471-4084-9
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.00
price for USA
  • ISBN 978-1-4471-4083-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $139.00
price for USA
  • ISBN 978-1-4471-5903-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Personas - User Focused Design
Authors
Series Title
Human–Computer Interaction Series
Copyright
2013
Publisher
Springer-Verlag London
Copyright Holder
Springer-Verlag London
eBook ISBN
978-1-4471-4084-9
DOI
10.1007/978-1-4471-4084-9
Hardcover ISBN
978-1-4471-4083-2
Softcover ISBN
978-1-4471-5903-2
Series ISSN
1571-5035
Edition Number
1
Number of Pages
X, 158
Topics