The Economics of Information, Communication, and Entertainment

Transitioned Media

A Turning Point into the Digital Realm

Editors: Einav, Gali (Ed.)

  • Engaging coverage of emerging trends in digital media, including social networking, the blogosphere, digital cinema, and video games
  • Includes case studies from digital coverage of the Beijing Olympics to community building through Facebook and Twitter
  • Assesses the economic and busines implications of digital technologies, with special focus on the future
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  • ISBN 978-1-4419-6099-3
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Hardcover $199.00
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  • ISBN 978-1-4419-6098-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $199.00
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  • ISBN 978-1-4614-2637-0
  • Free shipping for individuals worldwide
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About this book

The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of “citizen” journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.

About the authors

Gali Einav was most recently the Director of Digital Technology Research at NBC Universal, where she oversaw strategic and consumer research across various digital technologies, including VOD, mobile, and online media. Building on her work at Columbia University’s Interactive Design Lab, she has specialized in researching the use and content of interactive media, with a focus on the state of interactive television in the US and the UK. She has taught television and media studies at the New School of Communications in Tel Aviv, and has also worked as a senior producer and journalist in Israel, where she produced, researched, and brought to air numerous investigative reports, documentaries, and in-depth interviews. She holds a Ph.D. in Communications from Columbia University’s School of Journalism and has contributed chapters to several publications, including Internet Television (Noam, et al., eds., Erlbaum, 2003), P2P Video (Noam and Pupillo, eds., Springer, 2008), and Television Goes Digital (Gerbarg, ed., Springer, 2009). Currently, she resides in Israel, consulting to digital media startups.

Table of contents (11 chapters)

  • Introduction: The End of Media As We Know It?

    Einav, Gali

    Pages 1-5

  • TV for the Twenty-First Century: The Video Ad Model in Transition

    Gerber, Adam (et al.)

    Pages 9-38

  • Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment

    Mueller-Lust, Rachel

    Pages 39-51

  • The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal’s “Olympic Research Lab”

    Stipp, Horst

    Pages 53-64

  • We Interrupt this Program … The Cosmic Change in the “News Business”

    Gralnick, Jeff

    Pages 67-80

Buy this book

eBook $149.00
price for USA (gross)
  • ISBN 978-1-4419-6099-3
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $199.00
price for USA
  • ISBN 978-1-4419-6098-6
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $199.00
price for USA
  • ISBN 978-1-4614-2637-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Transitioned Media
Book Subtitle
A Turning Point into the Digital Realm
Editors
  • Gali Einav
Series Title
The Economics of Information, Communication, and Entertainment
Copyright
2010
Publisher
Springer-Verlag New York
Copyright Holder
Springer Science+Business Media, LLC
eBook ISBN
978-1-4419-6099-3
DOI
10.1007/978-1-4419-6099-3
Hardcover ISBN
978-1-4419-6098-6
Softcover ISBN
978-1-4614-2637-0
Series ISSN
1868-0453
Edition Number
1
Number of Pages
XX, 168
Topics