Statistical Analysis of Management Data

Authors: GATIGNON, Hubert

  • Offers comprehensive treatment of statistical analysis as applied to management data
  • Fully revised, expanded, and updated from previous edition, featuring the most current applications of techniques and methods
  • Includes numerous worked examples, statistical tables, and description of data sets
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eBook $149.00
price for USA (gross)
  • ISBN 978-1-4419-1270-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $189.00
price for USA
  • ISBN 978-1-4419-1269-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $189.00
price for USA
  • ISBN 978-1-4899-8411-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This second edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, it places a greater emphasis on measurement models, and includes new chapters and sections on:

  • confirmatory factor analysis
  • canonical correlation analysis
  • cluster analysis
  • analysis of covariance structure
  • multi-group confirmatory factor analysis and analysis of covariance structures

Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods and to learn how they can be applied using widely available statistical software.

About the authors

Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD. He joined INSEAD in 1994 from the Wharton School of the University of Pennsylvania where he was Professor of Marketing. He holds a Ph.D. in Marketing from the University of California, Los Angeles.

His research interests involve (1) modeling the factors influencing the adoption and diffusion of innovations and (2) explaining and econometrically measuring how the effects of marketing mix variables change over conditions and over time. His most recent research concerns strategies for entering a market and for defending a brand's position, as well as international marketing strategy.

Dr. Gatignon's publications have appeared in Communications Research, International Journal of Research in Marketing, Journal of Business Research, Journal of Consumer Research, Journal of International Business Studies, Journal of Law, Economics and Organization, Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Letters, Marketing Science, Planning Review, and in Strategic Management Journal. He is the author of Statistical Analysis of Management Data and he is also a co-author of MARKSTRAT3: The Strategic Marketing Simulation, ADSTRAT: An Advertising Decision Support System and COMPTRACK: A Competitive Tracking Software. He co-edited The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses.

Dr. Gatignon is an Associate Editor of the Journal of Marketing Research and he serves on the editorial boards of International Journal of Research in Marketing (he was the Editor-in-Chief from 2000 until 2006), Journal of Business-to-Business Marketing, Journal of Marketing, Journal of the Academy of Marketing Science, Marketing Letters, Marketing Science and Recherche et Applications en Marketing (He was the Editor-in-Chief from 1998 to 2000). He has also served on the editorial board of Journal of International Business Studies and Journal of International Marketing. Dr. Gatignon is on the advisory board of The Quantitative Marketing Network of the Social Sciences Research Network. He has been an Academic Trustee of the Marketing Science Institute from 1998 to 2004 and is now an Academic Trustee at AiMark (Center for Advanced International Marketing Knowledge).

Reviews

From the reviews of the second edition:

“This edition deals with statistical topics useful to researchers and graduate students in many fields of management … . updated and expanded according to current needs and demands of the field. … I really enjoyed reading this book. … In summary, it is a nicely packaged book for the intended audience and I have no hesitation to recommend it as a textbook for a graduate course in management sciences and related areas. … used as an excellent reference book for researchers in these areas.” (Technometrics, Vol. 52 (3), August, 2010)

Table of contents (13 chapters)

  • Introduction

    Gatignon, Hubert

    Pages 1-8

  • Multivariate Normal Distribution

    Gatignon, Hubert

    Pages 9-28

  • Reliability Alpha, Principle Component Analysis, and Exploratory Factor Analysis

    Gatignon, Hubert

    Pages 29-57

  • Confirmatory Factor Analysis

    Gatignon, Hubert

    Pages 59-122

  • Multiple Regression with a Single Dependent Variable

    Gatignon, Hubert

    Pages 123-149

Buy this book

eBook $149.00
price for USA (gross)
  • ISBN 978-1-4419-1270-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $189.00
price for USA
  • ISBN 978-1-4419-1269-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $189.00
price for USA
  • ISBN 978-1-4899-8411-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Statistical Analysis of Management Data
Authors
Copyright
2010
Publisher
Springer-Verlag New York
Copyright Holder
Springer-Verlag New York
eBook ISBN
978-1-4419-1270-1
DOI
10.1007/978-1-4419-1270-1
Hardcover ISBN
978-1-4419-1269-5
Softcover ISBN
978-1-4899-8411-1
Edition Number
2
Number of Pages
XVII, 388
Topics