User Experience Innovation

1. Front Matter

   Pages i-xx

   PDF

2. User Experience and Why It Matters

   • Christian Kraft

   Pages 1-10

3. Innovating in User Experience

   • Christian Kraft

   Pages 11-20

4. Identifying Target Users

   • Christian Kraft

   Pages 21-26

5. Identifying User Needs

   • Christian Kraft

   Pages 27-42

6. Identifying Core Tasks

   • Christian Kraft

   Pages 43-56

7. Innovating Around Core Tasks

   • Christian Kraft

   Pages 57-64

8. Innovating for New Technologies

   • Christian Kraft

   Pages 65-74

9. Innovating for Applications

   • Christian Kraft

   Pages 75-79

10. Relieving the Pain

    • Christian Kraft

    Pages 81-100

11. Innovating Around First Impressions

    • Christian Kraft

    Pages 101-108

12. Creating Positive Surprises: The Wow Factor

    • Christian Kraft

    Pages 109-121

13. Innovating Around an Ecosystem

    • Christian Kraft

    Pages 123-130

14. Innovating with Lead Users

    • Christian Kraft

    Pages 131-135

15. Copying with Pride

    • Christian Kraft

    Pages 137-148

16. Innovating Around Paradoxes

    • Christian Kraft

    Pages 149-156

17. Innovating Around Context Awareness

    • Christian Kraft

    Pages 157-164

18. Innovating Around New Products and Users

    • Christian Kraft

    Pages 165-177

19. Prototyping and Verifying Solutions

    • Christian Kraft

    Pages 179-184

20. Meeting Organizational Challenges

    • Christian Kraft

    Pages 185-194

User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon.com customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most. User Experience Innovation helps you create the right sort of experience around your products in order to be successful in the marketplace.

The approach in User Experience Innovation is backed by 18 years of experience from an author holding more than 100 patents relating to user experience. This is a book written by a practitioner for other practitioners. You'll learn 17 specific methods for creating innovation; these methods run the gamut from targeting user needs to relieving pain points, to providing positive surprises, to innovating around paradoxes. Each method is one that the author has used successfully. Taken together, they can help you create truly successful user experience innovations to benefit your company or organization, and to help you grow as an experienced expert and innovator in your own right.

• Provides 17 proven methods for innovating around user experience
• Helps you think beyond the product to the sum total of a customer's experience
• Written by an experienced practitioner holding more than 100 user-experience patents

Christian Kraft has worked 18 years in the mobile phone industry, for three different companies. Fourteen of those years were with Nokia. His focus has always been on creating user interface and user experience innovation. He is responsible for many of the innovations that made Nokia successful, creating over 100 patents relating to user experience during his fourteen-year tenure with that firm. He is the inventor of threaded SMS chat, a feature that debuted in the highly-successful Nokia 3310 handset. He is also inventor and designer of the first-ever game for a mobile phone.

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