International Series in Operations Research & Management Science

Intelligent Support Systems for Marketing Decisions

Authors: Matsatsinis, Nikolaos, Siskos, Y.

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About this book

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions.

Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Reviews

From the reviews:

"This book deals with the influences of multicriteria analysis, decision support systems and artificial intelligence approaches on marketing approaches. Special emphasis is given to the area of new product development and formation penetration strategies. The authors claim that this is the first book bringing all these aspects together. … It is well written and clearly structured." (Stefan Nickel, Zentralblatt MATH, Vol. 1072 (23), 2005)


Table of contents (11 chapters)

  • Decision analysis and support

    Matsatsinis, Nikolaos F. (et al.)

    Pages 3-20

  • The structure of marketing decisions

    Matsatsinis, Nikolaos F. (et al.)

    Pages 21-59

  • Strategic Marketing Decisions

    Matsatsinis, Nikolaos F. (et al.)

    Pages 61-82

  • Information Systems

    Matsatsinis, Nikolaos F. (et al.)

    Pages 85-110

  • Decision Support Systems

    Matsatsinis, Nikolaos F. (et al.)

    Pages 111-169

Buy this book

eBook $189.00
price for USA (gross)
  • ISBN 978-1-4615-1147-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $339.00
price for USA
  • ISBN 978-1-4020-7194-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $249.00
price for USA
  • ISBN 978-1-4613-5415-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Intelligent Support Systems for Marketing Decisions
Authors
Series Title
International Series in Operations Research & Management Science
Series Volume
54
Copyright
2003
Publisher
Springer US
Copyright Holder
The Editor(s) (if applicable) and The Author(s) 2018
eBook ISBN
978-1-4615-1147-2
DOI
10.1007/978-1-4615-1147-2
Hardcover ISBN
978-1-4020-7194-2
Softcover ISBN
978-1-4613-5415-4
Series ISSN
0884-8289
Edition Number
1
Number of Pages
IX, 514
Topics