Education in the Asia-Pacific Region: Issues, Concerns and Prospects

Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

Authors: Viswanathan, Madhubalan, Gajendiran, S., Venkatesan, R.

  • A focus on marketplace know-how, the complement to financing and microloans for the poor to enable them to function in the economic realm
  • Research insights into a previously neglected phenomenon across resource and literacy barriers, subsistence marketplaces
  • A unique educational program that conveys abstract concepts to low-literate individuals by using methods that leverage their inherent social skills
  • A discussion of implications of research on subsistence marketplaces and of marketplace literacy education for research and practice in business, education, and a variety of disciplines
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eBook $159.00
price for USA (gross)
  • ISBN 978-1-4020-5769-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $209.00
price for USA
  • ISBN 978-1-4020-5768-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $209.00
price for USA
  • ISBN 978-90-481-7442-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the marketplace. This program uses the "know-why" or an understanding of marketplaces as a basis for the know-how of being an informed buyer or seller. This volume discusses implications of the research and the educational program for non-profit organizations, for research and practice in education, for business research and practice, and for academic and applied research.

Table of contents (11 chapters)

  • Basic Research on Low-Literate, Low-Income Buyers and Sellers

    Pages 1-52

  • Developing a Consumer and Entrepreneurial Literacy Educational Program

    Pages 53-70

  • Consumer and Entrepreneurial Literacy Program – Marketplace Literacy

    Pages 71-92

  • Consumer and Entrepreneurial Literacy Program – Consumer Literacy

    Pages 93-107

  • Consumer and Entrepreneurial Literacy Program: Day 3 – Entrepreneurial Literacy

    Pages 109-125

Buy this book

eBook $159.00
price for USA (gross)
  • ISBN 978-1-4020-5769-4
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $209.00
price for USA
  • ISBN 978-1-4020-5768-7
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $209.00
price for USA
  • ISBN 978-90-481-7442-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Authors
Series Title
Education in the Asia-Pacific Region: Issues, Concerns and Prospects
Series Volume
12
Copyright
2008
Publisher
Springer Netherlands
Copyright Holder
Springer Science+Business Media B.V.
eBook ISBN
978-1-4020-5769-4
DOI
10.1007/978-1-4020-5769-4
Hardcover ISBN
978-1-4020-5768-7
Softcover ISBN
978-90-481-7442-3
Series ISSN
1573-5397
Edition Number
1
Number of Pages
XXIV, 223
Topics