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Human–Computer Interaction Series

Designing Personalized User Experiences in eCommerce

Editors: Karat, Clare-Marie, Blom, Jan O., Karat, John (Eds.)

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eBook $189.00
price for USA (gross)
  • ISBN 978-1-4020-2148-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $239.00
price for USA
  • ISBN 978-1-4020-2147-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $239.00
price for USA
  • ISBN 978-90-481-6599-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas:
-Theoretical, Conceptual, and Architectural Frameworks of Personalization,
-Research on the Design and Evaluation of Personalized User Experiences in Different Domains,
-Approaches to personalization Through Recommender Systems,
-Lessons Learned and Future Research Questions.

This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.

Table of contents (18 chapters)

  • Introduction and Overview

    Karat, Clare-Marie (et al.)

    Pages 1-6

  • Personalizing Interaction

    Karat, John (et al.)

    Pages 7-17

  • Towards Psychological Customization of Information for Individuals and Social Groups

    Saari, Timo (et al.)

    Pages 19-37

  • Personalisation and Trust: A Reciprocal Relationship?

    Briggs, Pamela (et al.)

    Pages 39-55

  • I Didn’t buy It for Myself

    Cranor, Lorrie Faith

    Pages 57-73

Buy this book

eBook $189.00
price for USA (gross)
  • ISBN 978-1-4020-2148-0
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $239.00
price for USA
  • ISBN 978-1-4020-2147-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $239.00
price for USA
  • ISBN 978-90-481-6599-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Designing Personalized User Experiences in eCommerce
Editors
  • Clare-Marie Karat
  • Jan O. Blom
  • John Karat
Series Title
Human–Computer Interaction Series
Series Volume
5
Copyright
2004
Publisher
Springer Netherlands
Copyright Holder
Springer Science+Business Media Dordrecht
eBook ISBN
978-1-4020-2148-0
DOI
10.1007/1-4020-2148-8
Hardcover ISBN
978-1-4020-2147-3
Softcover ISBN
978-90-481-6599-5
Series ISSN
1571-5035
Edition Number
1
Number of Pages
XII, 348
Number of Illustrations and Tables
158 b/w illustrations
Topics