Human–Computer Interaction Series

Security and Privacy in User Modeling

Authors: Schreck, J.

Buy this book

eBook $69.99
price for USA (gross)
  • ISBN 978-94-017-0377-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.00
price for USA
  • ISBN 978-1-4020-1130-6
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
Softcover $99.00
price for USA
  • ISBN 978-90-481-6223-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

User-adaptive (or "personalized") systems take individual character­ istics of their current users into account and adapt their behavior ac­ cordingly. Several empirical studies demonstrate their benefits in areas like education and training, online help for complex software, dynamic information delivery, provision of computer access to people with dis­ abilities, and to some extent information retrieval. Recently, personal­ ized systems have also started to appear on the World Wide Web where they are primarily used for customer relationship management. The aim hereby is to provide value to customers by serving them as individuals and by offering them a unique personal relationship with the business. Studies show that web visitors indeed spend considerably more time at personalized than at regular portals and view considerably more web pages. Personalized sites in general also draw more visitors and turn more visitors into buyers. Personalization therefore would look like a win-win technology for both consumers and online businesses. However, it has a major down­ side: in order to be able to exhibit personalized behavior, user-adaptive systems have to collect considerable amounts of personal data and "lay them in stock" for possible future usage. Moreover, the collection of information about the user is often performed in a relatively inconspic­ uous manner (such as by monitoring users' web navigation behavior), in order not to distract users from their tasks.

Table of contents (10 chapters)

Buy this book

eBook $69.99
price for USA (gross)
  • ISBN 978-94-017-0377-2
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $99.00
price for USA
  • ISBN 978-1-4020-1130-6
  • Free shipping for individuals worldwide
  • This title is currently reprinting. You can pre-order your copy now.
Softcover $99.00
price for USA
  • ISBN 978-90-481-6223-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Loading...

Recommended for you

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Security and Privacy in User Modeling
Authors
Series Title
Human–Computer Interaction Series
Series Volume
2
Copyright
2003
Publisher
Springer Netherlands
Copyright Holder
Springer Science+Business Media Dordrecht
eBook ISBN
978-94-017-0377-2
DOI
10.1007/978-94-017-0377-2
Hardcover ISBN
978-1-4020-1130-6
Softcover ISBN
978-90-481-6223-9
Series ISSN
1571-5035
Edition Number
1
Number of Pages
XXI, 210
Number of Illustrations and Tables
14 b/w illustrations
Topics