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Media, Myth, and Society

  • Book
  • © 2013

Overview

Authors:
  1. Arthur Asa Berger
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Table of contents (9 chapters)

  1. Front Matter

    Pages i-x
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  2. The Myth Model

    • Arthur Asa Berger
    Pages 1-16

  3. The Structure of Myth

    • Arthur Asa Berger
    Pages 17-30

  4. A Sociological Analysis of Myth

    • Arthur Asa Berger
    Pages 31-46

  5. Psychoanalytic Approaches to Myth

    • Arthur Asa Berger
    Pages 47-66

  6. The Semiotics of Myth

    • Arthur Asa Berger
    Pages 67-89

  7. Hercules (aka Herakles) and Hercule Poirot

    • Arthur Asa Berger
    Pages 90-98

  8. Heroes Against Monsters: Theseus and David

    • Arthur Asa Berger
    Pages 99-109

  9. Odysseus/Ulysses and Athena

    • Arthur Asa Berger
    Pages 110-119

  10. Coda

    • Arthur Asa Berger
    Pages 120-125

  11. Back Matter

    Pages 126-133
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Keywords

About this book

Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

About the author

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

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