Web 2.0

The Business Model

Editors: Lytras, Miltiadis D., Damiani, Ernesto, Ordóñez de Pablos, Patricia (Eds.)

  • This reference is one of the first attempts to discuss in an integrated way the business implications of Web 2.0 (and Web 3.0) and its linkage to business
  • Covers state-of-the-art on Social Web as a milestone enabled by the evolution of Web 2.0 (and 3.0)
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Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-0-387-85895-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.00
price for USA
  • ISBN 978-0-387-85894-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $139.00
price for USA
  • ISBN 978-1-4419-4677-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this Textbook

Web 2.0 is one of the most prominent business models for information systems available today. It brings together technology and social networks, and the interactivity that creates business value.

Web 2.0: The Business Model, an edited volume, is the first reference that integrates the business implications of Web 2.0/3.0, along with its linkage to business. The Editors’ discussions emphasize three major components of Web 2.0: social networks analysis, recommendation systems and community building. This volume also includes a number of successful business models for business exploitation using Web 2.0 and Web 3.0 with various case studies.

Web 2.0: The Business Model is designed for professionals working as policy makers, corporate quality managers, and government officers in IT, as well as for researchers, professors and advance-level students in computer science and business management.

Reviews

From the reviews:

"The text can be used by managers and executives who understand the business potential of Web 2. 0. In addition, students who major in management and information technology will have an excellent source of materials on the state-of-the-art technology and practical aspects of Web 2. 0. … this book would serve as a wonderful text for an e-business course concentrating on models of practice." (Michael Goldberg, ACM Computing Reviews, September, 2009)


Table of contents (16 chapters)

  • Prediction Markets, an Emerging Web 2.0 Business Model: Towards the Competitive Intelligent Enterprise

    Tziralis, Georgios (et al.)

    Pages 1-21

  • New forms of interaction and knowledge sharing on Web 2.0

    Kirchner, Kathrin (et al.)

    Pages 1-16

  • Doing business by selling free services

    Marín de la Iglesia, Jose Luis (et al.)

    Pages 1-14

  • A Model for Business Innovation in the Web 2.0 World

    Radziwill, Nicole (et al.)

    Pages 1-14

  • Innovation Culture for Knowledge Management in new e-Ra

    Rounti, Irene Samanta

    Pages 1-15

Buy this book

eBook $109.00
price for USA (gross)
  • ISBN 978-0-387-85895-1
  • Digitally watermarked, DRM-free
  • Included format: PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $139.00
price for USA
  • ISBN 978-0-387-85894-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $139.00
price for USA
  • ISBN 978-1-4419-4677-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Web 2.0
Book Subtitle
The Business Model
Editors
  • Miltiadis D. Lytras
  • Ernesto Damiani
  • Patricia Ordóñez de Pablos
Copyright
2009
Publisher
Springer US
Copyright Holder
Springer-Verlag US
eBook ISBN
978-0-387-85895-1
DOI
10.1007/978-0-387-85895-1
Hardcover ISBN
978-0-387-85894-4
Softcover ISBN
978-1-4419-4677-5
Edition Number
1
Number of Pages
XII, 324
Number of Illustrations and Tables
83 b/w illustrations
Topics