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Health Promotion Evaluation Practices in the Americas

Values and Research

Editors: Potvin, Louise, McQueen, David V. (Eds.)

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Softcover $109.00
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  • ISBN 978-1-4419-2726-2
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About this book

Health Promotion Evaluation Practices in the Americas: Values and Research

Practices from the Americas

Edited by Louise Potvin, David V. McQueen, and Mary Hall

 

More and more, health promotion is a crucial component of public health, to the extent that public health interventions are called on to prove their effectiveness and appraised for scientific validity, a practice many in the field consider self-defeating. Health Promotion Evaluation Practices in the Americas cogently demonstrates that scientific rigor and the goals of health promotion are less in conflict than commonly thought, synthesizing multiple traditions from countries throughout North, Central, and South America (and across the developed-to-developing-world continuum) for a volume that is both diverse in scope and unified in purpose.

The book’s examples—representing robust theoretical and practical literatures as well as initiatives from Rio de Janeiro to American Indian communities—explain why health promotion evaluation projects require different guidelines from mainstream evaluative work. The editors identify core humanitarian principles associated with health promotion (participation, empowerment, equity, sustainability, intersectoral action, multistrategy, and contextualism), while chapters highlight challenges that must be mastered to keep these principles and scientific objectives in sync, including:

  • Building health promotion values into evaluation research projects.
  • Expanding the use of evaluation in health promotion.
  • Developing meaningful evaluation questions.
  • Distinguishing between community-based participation research and evaluation-based participation.
  • Evaluating specifically for equity.
  • Designing initiatives to foster lasting social change.

The applied knowledge in Health Promotion Evaluation Practices in the Americas: Values and Research can bring the goals of intervention into sharper focus for practitioners, evaluators, and decision-makers and facilitate communication on all sides—necessary steps to progress from study findings to real-world action.

About the authors

Louise Potvin has a doctorate in Public Health. She is professor at the Department of Social and Preventive Medicine, Universite de Montreal and researcher at the Interdisciplinary Health Research Group. She holds the CHSRF/CIHR Chair on Community Approaches and Health Inequalities, which aims at documenting how public health interventions in support of local social development contribute to the reduction of health inequalities in urban settings. Her main research interests are the evaluation of community health promotion program and how local social environments are conducive of health. She was a member of the WHO Working Group on the evaluation of health promotion.

Reviews

From the reviews:

"Potvin (U. de Montreal) and McQueen (CDC, Atlanta) edit these articles on the importance of health promotion efforts when it comes to maintaining high standards of living, and how public health intervention from the government may be more beneficial to a particular society than previously thought. … Written for anyone involved with public health policy, this book also describes how these evaluations can be augmented by community research projects and policy initiatives." (SciTech Book News, December, 2008)

"This book discusses the need to align the values of health promotion with the methodology of the research that evaluates health promotion programs. … There are several potential audiences for this book, including graduate students, health promotion practitioners, public health decision makers, and evaluators from other fields of evaluation. … This book fills an important void in the health promotion and evaluation literature." (Sylvia E. Furner, Doody’s Review Services, January, 2009)


Table of contents (18 chapters)

  • Introduction. Aligning Evaluation Research and Health Promotion Values: Practices from the Americas

    Potvin, Louise (et al.)

    Pages 1-9

  • Health Promotion in the Americas: Divergent and Common Ground

    Salazar, Ligia (et al.)

    Pages 13-23

  • Practical Dilemmas for Health Promotion Evaluation

    Potvin, Louise (et al.)

    Pages 25-45

  • Developing Evaluation Questions: Beyond the Technical Issues

    Salazar, Ligia (et al.)

    Pages 49-62

  • There Is More to Methodology than Method

    Potvin, Louise (et al.)

    Pages 63-80

Buy this book

eBook $84.99
price for USA (gross)
  • ISBN 978-0-387-79733-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $109.00
price for USA
  • ISBN 978-0-387-79732-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover $109.00
price for USA
  • ISBN 978-1-4419-2726-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Health Promotion Evaluation Practices in the Americas
Book Subtitle
Values and Research
Editors
  • Louise Potvin
  • David V. McQueen
Copyright
2009
Publisher
Springer-Verlag New York
Copyright Holder
Springer-Verlag New York
eBook ISBN
978-0-387-79733-5
DOI
10.1007/978-0-387-79733-5
Hardcover ISBN
978-0-387-79732-8
Softcover ISBN
978-1-4419-2726-2
Edition Number
1
Number of Pages
XVI, 334
Topics